Refine Your Audience

by Jacqueline Sinex
Monday, October 12th, 2009

Quick Thought: Who is your website for? Thinking about who your most appropriate target audience is, will greatly help you achieve something with your web presence. For example, your target client is not just “a homeowner” – it’s “the owner of a home valued at $500,000 or more, in Adair county”. Maybe people in this [&

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Google Says Buh-Bye to Meta Keywords

by Jacqueline Sinex
Tuesday, September 22nd, 2009

Have you heard? After years of speculation, it’s official: Google’s Matt Cutts stated that Google’s indexing formula ignores the ‘keywords’ meta tag. What does this mean? The meta keywords tag does nothing for your position on Google. However, they are still used by many other search engines and directories, so don’t b

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Tech Tips: Put a Twitter Badge on Your Page

by Bobby Martinez
Wednesday, September 16th, 2009

Update: TwitStamp.com no longer exists. It is also important to note that the Twitter badge has since been dubbed the Verified badge. Twitter is one of the hottest trends on the internet right now. For those of you not in the know, it’s what is called a microblogging service. It’s basically a page that stores […]

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Social Media: Not Just a Fad

by Morgan
Sunday, September 13th, 2009

Fads of the Decades 1960s: tie-dye, lava lamps, and ouija boards 1970s: tetherball, pet rocks, and Farrah Faucet hair 1980s: parachute pants, Rubik’s cube, and Jazzercise 1990s: Tamagotchi, chat rooms, and spandex 2000s: Crocs, Hannah Montana, and… social media?? Consider the Following (Adapted from Erik Qualman’s Article, Social Media:

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Online Mascots

by Jacqueline Sinex
Wednesday, September 9th, 2009

As more of your competitors venture onto the Web, you may be searching for ways to stand out from the crowd. One way that companies are connecting with their audiences is through a “mascot”. Your mascot may be a completely fictional character illustration that represents your product or service. Many well-known organizations from Jack-in-the-

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