What’s Great About Zen Cart?

by Jacqueline Sinex
Monday, October 19th, 2009

Zen Cart is a shopping cart software that can be a web designer’s dream. The software was well thought-out by its developers and is managed mostly with stylesheets, making custom layouts within close reach; opposed to a less flexible shopping cart that requires heavy programming to modify the look and feel. Furthermore, e-commerce developers will [

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Advantages of Outsourcing SEM

by Morgan
Friday, October 16th, 2009

If your company is serious about seeing significant ROI from its search marketing efforts, it’s a good idea to hire an outside firm. Oftentimes, tedious hours of link building and keyword research are assigned to the intern… the secretary will tweet to an audience of three followers once a week… and every once in a […]

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What’s Great About Joomla?

by Jacqueline Sinex
Wednesday, October 14th, 2009

With a long-established history and a stable, growing community of supporters, the content management software Joomla is still a popular favorite. The software has a large database of existing modules and other add-ons that extend its functionality quite easily. There are several dedicated developers and software firms that actively provide support servi

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Refine Your Audience

by Jacqueline Sinex
Monday, October 12th, 2009

Quick Thought: Who is your website for? Thinking about who your most appropriate target audience is, will greatly help you achieve something with your web presence. For example, your target client is not just “a homeowner” – it’s “the owner of a home valued at $500,000 or more, in Adair county”. Maybe people in this [&

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Google Says Buh-Bye to Meta Keywords

by Jacqueline Sinex
Tuesday, September 22nd, 2009

Have you heard? After years of speculation, it’s official: Google’s Matt Cutts stated that Google’s indexing formula ignores the ‘keywords’ meta tag. What does this mean? The meta keywords tag does nothing for your position on Google. However, they are still used by many other search engines and directories, so don’t b

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