The Importance of Testimonials and Reviews on Your Website
by Jacqueline Sinex
Friday, July 5th, 2013
Testimonials should be an integral part of your website. If you are planning a new web design layout, plan to have a prime space for testimonials, ratings, and reviews. According to an eMarketing report in 2010, “Consumer reviews are significantly more trusted — nearly 12 times more — than descriptions that come from manufacturers…
Why Your Perfect Domain Name is No Longer As Valuable
by Jacqueline Sinex
Tuesday, June 11th, 2013
You have a great business selling shoes in Nowhereville. You search the web and find out ShoesNowhereville.com is available! You can’t believe it, and start shaking with excitement. But wait… before you lean your online marketing on what seems like a perfect domain name. Google made a significant update known as the “exact match dom
Adding Case Studies to Your Website
by Jacqueline Sinex
Monday, April 22nd, 2013
Case studies are a powerful tool for business. A good case study is basically a testimonial coupled with an explanation of what you do. If you are a service business, or in a business-to-business industry, it can be difficult to convey to prospects what they will get and how they will benefit from being your […]
How to Create SEO Content with Meaning
by Brian Disbot
Tuesday, April 16th, 2013
Keywords change in strength and effectiveness every month. Whether it’s a rise or fall, it can seem like a hassle to work keywords and generate SEO into text worth reading on a site. Simply scattering keywords like buckshot onto a page can generate some attention, but it’s not the kind people can appreciate or even […]
Designing a Great Meetup Page
by Jacqueline Sinex
Monday, April 8th, 2013
Meetup.com, the popular and rapidly growing community for group gatherings, updated its design tools in April 2013. Many of us participate in business-related events on Meetup to network with area professionals, meet like-minded experts and connect with our communities. It can also be quite fun to help manage a Meetup. Meetup provides a strong platform
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