Is Search Engine Advertising Right For My Business?

by Jacqueline Sinex
Friday, August 7th, 2015

To determine which of these types of online marketing is the best fit for your business (or if maybe both are a good fit), it is important to understand how they work and the differences.

search engine advertising

How Does Social Media Impact SEO?

by Ruth Hawk
Tuesday, July 28th, 2015

There has been some discussion recently regarding the role of social media in search engine optimization. Until Google debunked the theory a year and a half ago, the widely-held belief was that Google used a business’ social media participation as a factor in determining how its website ranked in the search results. Now that Google […]

Five Reasons to Engage in Ongoing SEO

by Ruth Hawk
Monday, July 20th, 2015

As the owner of a business website, you may have already implemented some SEO strategies. You may even have hired an Austin online marketing company to help you create an SEO campaign because you realize that these steps bring more traffic and higher conversion rates to your website. What you may not realize, however, is […]

employees working

4 Elements Every Business Should Include On Its Website

by Ruth Hawk
Monday, July 6th, 2015

Including the following four elements on your website can increase its appeal, visibility, and effectiveness.

business person searching a website

Interesting Trends in Web Design That Affect Business

by Jacqueline Sinex
Thursday, June 25th, 2015

Trends in consumer behavior have changed, and people are more savvy with technology and more attracted to Internet media, regardless of age or demographic.

mobile web design