What is Google’s Link Spam Update?
by Megan Marshall
Tuesday, January 3rd, 2023
Links are a critical part of search engine optimization (SEO). They establish the relationship between content. There is a correlation between the number of links leading back to your site and how much traffic you receive. You also need to ensure that you have internal links throughout your site to move users and search engine […]
Signs that Your Business Needs a Digital Marketing Agency
by Megan Marshall
Tuesday, December 27th, 2022
No matter the industry, today’s businesses rely on digital marketing. This is also known as online marketing. It is a type of marketing that uses electronic devices, such as smartphones and computers, to engage with customers. Strategies include posting on social media, investing in paid advertising, sending out email newsletters, and implementing best
Enter 2023 with New Year’s Resolutions for Small Businesses
by Megan Marshall
Tuesday, December 20th, 2022
New Year’s is a celebration of new beginnings. We spend the night prior with our friends and family, enjoying the building anticipation for the clock to strike midnight. Before this, you might already have your New Year’s resolutions prepared, whether it be for your personal life or your professional life. This way, you can go […]
Are Emojis a Good Tool for Business Communication?
by Megan Marshall
Tuesday, December 13th, 2022
When engaging with your audience online, you want to be personable. That isn’t to say that you have to act like their best friend, filling up your newsletters and social media posts with jokes and colloquialisms. Of course, if that works well for you, then keep it up! The way you execute business communication with […]
Understanding How Keyword Match Types Work
by Megan Marshall
Tuesday, December 6th, 2022
Keywords are the phrases that tell search engines about the content on your website. When a user types a query into a search engine, they are expecting to receive meaningful information. Essentially, the significance of keywords comes from the users themselves. Therefore, advertisers and marketers alike need to be smart about the keywords they choose [&h
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