WWW Learning Center Category
Interaction is Not an Option
by Bryan Lokey
Tuesday, March 31st, 2009
The proliferation of social networking throughout the internet has led to a sharp increase in social marketing. Whether this marketing comes in terms of social networking profiles, viral videos, or blog entries companies are striving to meet their customers where they are–online. While this type of marketing effort is a necessity, companies have to
Personalized Messages Make All the Difference
by Rachael Pierce
Thursday, March 26th, 2009
Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something handwritten from you, rather than a sterile, cold (and maybe generic) email. It seems simple and it seems like it wouldn’t make that big of a difference, but believe me, it does. Think about how […]
Online Newsrooms
by Jacqueline Sinex
Monday, March 23rd, 2009
Yet another example of how to use your website as a communications platform, rather than just a marketing tool: a newsroom. More commonly seen in websites for mid-size and large corporations, a newsroom serves many purposes. From a PR standpoint, it fortifies messages you have already spread to the public. From a marketing aspect, it […]
How To Send Free SMS Text Messages
by Bobby Martinez
Thursday, March 19th, 2009
Today we’re going to learn how you can send free SMS Text messages to other people’s mobile phones. In order to do this, we’re going to harness the awesome, unyielding, raw power service of win that is Google Mail (Gmail). 1) If you don’t already have one, sign up for a Google Mail Account: Free […]
Knowing What Your Customers Think is a Good Thing
by Rachael Pierce
Thursday, March 19th, 2009
Now more than ever it is important to have happy customers. Happy customers usually remain customers and are often more likely to spread the word (and I mean the good stuff) about your business. A good way to use your happy customers to generate a bit of buzz about your business is to ask them […]
How the Web Fuels Efficiency
by Jacqueline Sinex
Monday, March 16th, 2009
While your site is always a marketing tool, it is also a resource that will improve the efficiency of your internal operations. One good example of this is online registration documents. This is perfect for medical practices and consulting firms. Consider This Include PDF versions of all of your standard new customer documents on the […]
Fonts: Handle Them Carefully!
by Bobby Martinez
Friday, March 13th, 2009
“Handle them carefully, for words have more power than atom bombs.” -Pearl Strachan What’s in a font? In a world flooded with visual communication, our senses are inundated daily by an incalculable volume of typography. For those unfamiliar with the term, typography is the study and application of communication through the media of word
Wacky Wednesday in the PR House: Series 1, Part 4: Creating an Effective PR Plan
by Rachael Pierce
Wednesday, March 11th, 2009
Like all good things in life, even this series must come to an end. The good news? Wacky Wednesday in the PR House will be coming at you with fresh topics next week (and every Wednesday after that). This week is a busy week and we are covering the last six elements of an effective […]