WWW Learning Center Archives

Is Mobile-Friendly Design Important for My Business?

by Jacqueline Sinex
Wednesday, July 24th, 2013

How much does it affect your business when your website was designed with only desktop computer screens in mind? Does it even matter? The answer to this relies on a few factors, including your industry and audience type. The most important metric to know is simply How many of your visitors are using mobile devices to […]

Websites Are Not Plug & Play: Migrating to a New Web Host

by Jacqueline Sinex
Friday, July 19th, 2013

Moving your website to a new web host? It might be more involved than you think. Be prepared to make changes. Every web host is different, and every server could be different. When you migrate to another hosting provider, some settings like a file path or the website directory structure may be different than the […]

Should I Have Background Music on My Website?

by Jacqueline Sinex
Monday, July 8th, 2013

Listen to the funky beat. Hear that lovely jingle. Imagine your customer tapping a foot as they browse your homepage. It was trendy and cool in the ’90s. Music on a web page? Wow! I made something interactive! A lot has happened since then. The average Internet user is a different person many years later. […]

The Importance of Testimonials and Reviews on Your Website

by Jacqueline Sinex
Friday, July 5th, 2013

Testimonials should be an integral part of your website. If you are planning a new web design layout, plan to have a prime space for testimonials, ratings, and reviews. According to an eMarketing report in 2010, “Consumer reviews are significantly more trusted — nearly 12 times more — than descriptions that come from manufacturers…

Why Your Perfect Domain Name is No Longer As Valuable

by Jacqueline Sinex
Tuesday, June 11th, 2013

You have a great business selling shoes in Nowhereville. You search the web and find out ShoesNowhereville.com is available! You can’t believe it, and start shaking with excitement. But wait… before you lean your online marketing on what seems like a perfect domain name. Google made a significant update known as the “exact match dom

Adding Case Studies to Your Website

by Jacqueline Sinex
Monday, April 22nd, 2013

Case studies are a powerful tool for business. A good case study is basically a testimonial coupled with an explanation of what you do. If you are a service business, or in a business-to-business industry, it can be difficult to convey to prospects what they will get and how they will benefit from being your […]

How to Create SEO Content with Meaning

by Brian Disbot
Tuesday, April 16th, 2013

Keywords change in strength and effectiveness every month. Whether it’s a rise or fall, it can seem like a hassle to work keywords and generate SEO into text worth reading on a site. Simply scattering keywords like buckshot onto a page can generate some attention, but it’s not the kind people can appreciate or even […]

Designing a Great Meetup Page

by Jacqueline Sinex
Monday, April 8th, 2013

Meetup.com, the popular and rapidly growing community for group gatherings, updated its design tools in April 2013. Many of us participate in business-related events on Meetup to network with area professionals, meet like-minded experts and connect with our communities. It can also be quite fun to help manage a Meetup. Meetup provides a strong platform

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