WWW Learning Center Archives

SERP Features and Search Engine Optimization: A Glossary

by Ruth Hawk
Friday, March 2nd, 2018

This year, features on the search engine results pages (SERPs) are continuing to evolve, while their value to search engine optimization becomes ever more apparent. These additions to the traditional organic links in the search results offer users quick access to detailed information about sources and about the topics of their search. To help you get a b

Structured Data and Search Engine Optimization: What You Need to Know

by Ruth Hawk
Wednesday, February 21st, 2018

Search engine results pages (SERPS) are changing. Over the last few years, they have transformed from simple lists of links into rich sources of detailed information regarding the search results. Information such as reviews, definitions, rich snippets, Knowledge Graphs, and Quick Answers are now standard for many results. The good news is that website ow

E-Commerce Website Payment Tips

by Ruth Hawk
Wednesday, February 14th, 2018

When it comes to the sales cycle, the payment process is the last, and most critical, step because it is the point at which the customer commits to spending money with your business. As a result, the point of payment on an e commerce website needs to be carefully crafted. It needs to present a smooth, reassuring, and focused way for customers to complete

10 Checkout Tips for Improving Conversions on Your Custom E-Commerce Website

by Ruth Hawk
Wednesday, February 7th, 2018

As the owner of an e-commerce website, you know how important the checkout process is, because it is the point at which the customer converts from merely being interested in your merchandise to actually committing to a sale. However, did you know that the checkout process is also one of the times that you are most likely to lose a sale? For example, shop

5 Reasons to Hire a Professional Web Development Firm

by Ruth Hawk
Wednesday, January 31st, 2018

DIY website design and development is, on the surface, an appealing option, especially for small business owners operating with lean budgets. The thought of quickly creating and implementing a website for less than what you would spend on a professional web development firm might seem like an obvious solution. The truth, however, is that professional

Linkless Mentions and Search Engine Optimization: An Overview

by Ruth Hawk
Wednesday, January 24th, 2018

Links have been an important element of SEO almost since websites began ranking web pages. However, search engines have increasingly grown sophisticated in their ability to understand the content of a web page and the context surrounding words and phrases. As a result, linkless mentions are also becoming valuable and are beginning to contribute to the SE

4 Search Engine Optimization Benefits of Featured Snippets

by Ruth Hawk
Tuesday, January 16th, 2018

Appearing above all of the organic search results, and therefore labeled "position zero" for search engine optimization purposes, the featured snippet pulls concise and organized information from one of the search results (usually one of the top 5 results) and displays it in a box just underneath the sponsored ads. As a result, capturing the featured sni

4 Digital Marketing Trends to Watch for in 2018

by Phillip Smith
Tuesday, January 9th, 2018

If you are looking to stay ahead of your competitors, it is important to prepare for and anticipate any upcoming trends that may change the digital marketing landscape. Luckily for you, we have done some research that might help you in your quest for better digital marketing in the year 2018.

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