WWW Learning Center Archives

How to Measure Search Engine Optimization Success

by Ruth Hawk
Monday, June 4th, 2018

When done right, search engine optimization has the potential to increase both traffic and leads to your website (in addition to raising brand awareness and trust among your target audience). Reaping those benefits is worth the consistent time and effort required to develop a robust SEO campaign. But, once you have a campaign in place, you will need to t

5 Tips for Creating Search Engine Optimized Content

by Ruth Hawk
Tuesday, May 29th, 2018

While the use of keywords has been the primary focus of search engine optimization since it earliest days, the reality is that more goes into SEO-optimized content than the smart use of targeted search terms. Now, as voice search explodes in popularity, it is even more important for businesses to focus not just on the use of keywords (important though th

Why Visitors Can’t Find Your Facebook Page: 2.0

by Jacqueline Sinex
Wednesday, May 23rd, 2018

If you have followed our blog topics in the past, you may be familiar with our popular post What Can’t Visitors Find My Facebook Page? It tackled some common issues that small business owners were having with their Facebook Pages not coming up in Facebook searches. Since then, a lot has changed in the digital […]

Font Tips for More Appealing Web Development

by Ruth Hawk
Monday, May 21st, 2018

The devil may be in the details, but so is effective web development. You may naturally want to focus on the low hanging fruit of graphics and content, but there are many other design elements that, while smaller or more detailed, are equally important. One of these elements is the font you choose for your site. While you can select a standard Times New

Online Marketing Myths, Debunked

by Ruth Hawk
Monday, May 14th, 2018

Online marketing, also known as digital marketing, is a potentially lucrative approach for many businesses. With billions of dollars ($453 billion, to be exact) in online sales up for grabs every year, and with the ever increasing prevalence of mobile devices, it only makes sense for businesses to direct their marketing efforts toward the digital sphere.

Outdated Web Design Trends

by Ruth Hawk
Thursday, May 3rd, 2018

When it comes to web design, best practices tend to come and go. Keeping up with these trends is important, because a fresh and modern website reflects positively on your business. Unfortunately, there are some trends that seem to persist despite being outdated or even counterproductive. The following are a few such practices that have outlived their use

Web Design Tips for User Friendly Online Forms

by Ruth Hawk
Thursday, April 26th, 2018

Most websites have one or more forms that visitors can fill out to contact the business; sign up for emails, newsletters or magazines; purchase products and services; register to use the site, and more. While a reality of online business, forms can also be a bit tricky: Forms that visitors find unnecessary, too long, too complicated, too intrusive, or ju

Mobile Web Design Must Haves

by Ruth Hawk
Thursday, April 19th, 2018

With mobile web design firmly entrenched as a necessity for any website, it is becoming important to define which elements constitute a strong mobile site. Despite the fact that more people use mobile devices to access the internet than desktop computers, many websites still settle for simply minimizing their regular site to fit the smaller screens of sm

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