WWW Learning Center Category

Making Your Website More Human: 7 Content Marketing Tips

by Jacqueline Sinex
Friday, December 6th, 2019

Good service is about good relationships. This is pretty hard to convey on a website sometimes. Here are seven ways to make your website more human.

making websites more human collage concept

7 Insights Gained from This Year’s Holiday E-Commerce Statistics

by Ruth Hawk
Thursday, December 5th, 2019

We may have barely finished our turkey and stuffing, but the holiday e-commerce shopping season is already in full swing. Early estimates and numbers indicate that it will be a very successful season at that. Businesses looking to capitalize on the approximately $1 trillion up for grabs between now and the end of December can […]

Holiday Ornament

10 Holiday Marketing Mistakes You’re Probably Making

by Ruth Hawk
Monday, December 2nd, 2019

Billions of dollars are on the line during the holiday season. Savvy marketing can help you earn a larger share of this money, even if you are a small business instead of a major retailer like Amazon. In order to make the most of your holiday marketing, however, you have to avoid some common mistakes. […]

website holiday mistakes broken ornament concept

Drive Offline Foot Traffic with Your E-Commerce Websites

by Ruth Hawk
Friday, November 22nd, 2019

Many people think of brick-and-mortar stores and e-commerce websites as two contradictory options. People either purchase online or offline. They are either virtual traffic or foot traffic. The reality, however, is that websites and physical stores can work together to drive increased sales for your business. And with 91 percent of retail sales taking pl

How to attract foot traffic with ecommerce

Small Business Holiday Prep: Focused and Affordable

by Ruth Hawk
Saturday, November 16th, 2019

As small businesses prepare for the holiday influx of spending from consumers, they need to focus on strategies that will maximize their exposure and capacity while minimizing effort and cost.

Holiday marketing and website tips with Santa theme

Simplify the Checkout Process for Better Results

by Ruth Hawk
Wednesday, November 13th, 2019

With about 70 percent of customers leaving the checkout process early, it is important for your bottom line to create a process that consumers enjoy and trust.

Improve Website Security and Customer Confidence with an SSL Certificate

by Ruth Hawk
Monday, October 28th, 2019

Every business wants its website to be secure. Every client wants the businesses with which they interact to be secure as well. Unfortunately, not every business possesses a secure website. Ignoring important security steps usually occurs because the business finds the process of securing their site to be too complicated, too expensive, or unnecessary. O

Lock and Key

Are Keywords Still Important for SEO?

by Ruth Hawk
Monday, October 21st, 2019

Back in the early days of search, keywords were the heart and soul of search engine optimization. Filling content with the right search terms was an almost guaranteed way of drawing in visitors and making money off of your site. Today, some argue, keywords are no longer necessary. Google’s algorithm is so advanced that it […]

Magic 8-Ball