WWW Learning Center Category

Understanding How Keyword Match Types Work

by Megan Marshall
Tuesday, December 6th, 2022

Keywords are the phrases that tell search engines about the content on your website. When a user types a query into a search engine, they are expecting to receive meaningful information. Essentially, the significance of keywords comes from the users themselves. Therefore, advertisers and marketers alike need to be smart about the keywords they choose [&h

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Prepare Your E-Commerce Store for Holiday Promotions

by Megan Marshall
Tuesday, November 29th, 2022

We are in the midst of the most wonderful time of the year. This is especially true for e-commerce businesses. Around the holidays, you hope to see an influx of shoppers who are buying gifts for their family and friends, with the convenience of doing so online. But the reality is, you cannot bank on […]

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12 Tips for Posting Social Media Stories

by Megan Marshall
Friday, November 25th, 2022

There is no better way to build brand loyalty than through storytelling. Every time you make a post on social media, you should not solely be thinking about what products or services your business offers. Instead, you need to consider who you are at your core. What do you value? Where did you come from? […]

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What is Happening Right Now with Twitter?

by Megan Marshall
Tuesday, November 22nd, 2022

The primary purpose of Twitter is to connect people. Through this platform, users are able to share their thoughts, learn about products and services, and catch up on the latest news from around the world. It’s your one-stop shop for all things business, culture, and politics. Since its start in 2006, Twitter has grown into […]

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What is the Value of Metadata to Search Engines and Users?

by Megan Marshall
Friday, November 11th, 2022

Picture this… You search for something on Google. This could be something like “best orthodontist in Austin.” Google provides you with hundreds of thousands of search results that could direct you to the perfect orthodontist for you. But of all of the links that you see, you aren’t going to blindly start clicking. Instead, you […]

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Core Web Vitals: Measuring and Evaluating Your Website with Google

by Megan Marshall
Tuesday, November 8th, 2022

When you develop a website, you should be thinking with your visitors in mind. Ultimately, their positive user experience is dependent on whether or not you fulfill their needs. Do your research on what it is that your audience values, as well as what their abilities are. This needs to be paired with your own […]

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Everything You Need to Know About Cyber Monday

by Megan Marshall
Friday, November 4th, 2022

“Cyber Monday” is a term that was first used in 2005 by the National Retail Federation (NRF). It intended to encourage consumers to shop online, and that has certainly been achieved. Held officially on the Monday after Thanksgiving, Cyber Monday has grown into a $10.7 billion holiday. Today, it is the biggest day of the […]

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Black Friday Marketing Ideas for Your Small Business

by Megan Marshall
Tuesday, November 1st, 2022

Despite the cost of products being slashed significantly, Black Friday is a big deal in the United States because it brings in billions of dollars per year. The occasion marks the biggest retail sales day in the nation, so Black Friday is often considered the start of the holiday shopping season. With that in mind, […]

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