Social Networking Category
YouTube Live: What to Expect Out of Video Streaming
by Megan Marshall
Tuesday, June 7th, 2022
The first YouTube livestreaming event, aptly named YouTube Live, was hosted in 2008. It was simultaneously broadcast from San Francisco and Tokyo. Although the celebrity-filled event was intended to be an annual show, it has yet to be repeated. In fact, it wasn’t until 2015 that the platform really invested in its livestreaming capabilities. YouTube [&
Make Your Organization Go Viral with TikTok Marketing
by Megan Marshall
Tuesday, May 24th, 2022
When everyone was confined to their homes, trying to find something to do to pass the time, TikTok blew up. Everyone was talking about the short-form video-sharing app. Previously, a lot of content creators were on Musical.ly, which later merged into TikTok when it was bought out. Musical.ly was a platform that focused on lip-syncing […]
Instagram Marketing: The Power of Visual Content
by Megan Marshall
Tuesday, May 10th, 2022
How did Instagram become the biggest photo-sharing platform around? Its rising popularity across age groups can be tied to the fact that, for over a decade, it has rolled out some major changes. Today, Instagram isn’t just for photo-sharing. It also isn’t just about being a social channel at the individual level. It’s a business […]
Secure More Sales by Using E-Commerce Affiliate Marketing
by Megan Marshall
Tuesday, April 19th, 2022
By using third-party publishers, otherwise known as affiliates, you can extend the reach of your e-commerce store. In this marketing model, you are providing the products and the affiliates are promoting them on their respective sites. From there, they will earn a commission based on referral link clicks (pay-per-click) or driving leads and sales (pay-pe
How to Respond to a Social Media Crisis
by Megan Marshall
Tuesday, March 29th, 2022
With the rise in social media has come the rise in importance for social media management. Maintaining your digital reputation is critical to your success, considering how much of your business is online. One bad review can make a difference. However, that is something that you should be able to easily combat. In case of […]
Twitch Influencer Marketing: How to Effectively Advertise in the Gaming Industry
by Megan Marshall
Monday, February 28th, 2022
Twitch is a fairly new player in the influencer marketing game. Although the live-streaming platform as we know it has been around since 2011, the pandemic caused a massive boom. Back at the start, The Verge reported that, in the matter of a couple of weeks, viewership had risen by 31% and hours watched increased […]
Beginner’s Guide: How to Succeed at Using Twitter for Business
by Megan Marshall
Friday, February 25th, 2022
Twitter first popped onto the scene in 2006. It’s a simple-to-use social networking and microblogging platform that is so attractive to businesses because of its large user base. In fact, according to a 2020 report by Hootsuite, about three times as many people visit Twitter each month than those that log in. This passive viewership […]
How to Use LinkedIn to Connect to Your Community
by Megan Marshall
Monday, January 31st, 2022
As the world’s largest professional network on the internet, LinkedIn aims to strengthen relationships and form new ones with those in your industry. It includes students who are seeking part-time jobs, fresh-faced small business owners, and the longtime CEOs of major enterprises. Each member is hoping to advance their career in some way. With your [&h
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