Social Networking Category

Interaction is Not an Option

by Bryan Lokey
Tuesday, March 31st, 2009

The proliferation of social networking throughout the internet has led to a sharp increase in social marketing. Whether this marketing comes in terms of social networking profiles, viral videos, or blog entries companies are striving to meet their customers where they are–online. While this type of marketing effort is a necessity, companies have to

Facebook marketing and blogging

Personalized Messages Make All the Difference

by Rachael Pierce
Thursday, March 26th, 2009

Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something handwritten from you, rather than a sterile, cold (and maybe generic) email. It seems simple and it seems like it wouldn’t make that big of a difference, but believe me, it does. Think about how […]

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Quick Tip: Make Social Media Work for You

by Rachael Pierce
Tuesday, March 10th, 2009

Everyone is talking about social media and how it can help your business. You’ve joined the bandwagon and are diving deep into the social media world, but is that enough? To make social media work. you’ve got to do more than just sign up. You have to be worth following! You want to make yourself […]

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Quick Tip: Mr. Tweet Can Get You Followers

by Bryan Lokey
Tuesday, February 24th, 2009

Update: The Mr. Tweet service is no longer available. Twitter is very similar to a large group conversation in that you must talk to people in order for them to talk to you. So as you try to build your Twitter network remember that the same rules of social dynamics apply. To be worth following […]

Easy Internet Marketing Part 1: Online Forums

by Jacqueline Sinex
Monday, February 16th, 2009

Even the most unusual hobbies have community websites dedicated to connecting people with similar interests. Do some quick searching and you are bound to find at least one forum related to your industry – or better yet, related to your target audience. If you are selling baby products, then joining a forum dedicated to new […]

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5 Techniques to Drive Traffic

by Bryan Lokey
Tuesday, February 3rd, 2009

Internet marketing has quickly become overrun with people willing to give suggestions. The methods they suggest run the gambit from reasonable to absurd. This litany of suggestions can often leave people confused and unsure of whose opinion to trust. Worst of all, what is often lost in all of these suggestions is the simple and […]

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Hail to The Thief: How Obama Stole the Hearts of America and Taught Us All About Business Marketing

by Bryan Lokey
Tuesday, January 20th, 2009

There are two kinds of internet marketing, the kind that works, and the other kind. Mimicry has become less a form of flattery, and more of a standard operation procedure, so who better to mimic than the man who marketed himself so well that he became one of the most powerful men in the world. […]

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