Social Networking Category
The Do’s and Don’ts of a Facebook Business Page
by Samantha Rivera
Monday, December 8th, 2014
These days it’s easier to count the number of friends that don’t have a Facebook account. The same goes for businesses, both small and large. We’ve seen a growth in the popularity of social networks such as Google Plus and Twitter. Some businesses have even begun incorporating Instagram into their marketing efforts. Yet Facebook remains […]
How to Deal With Negative Yelp Reviews
by Alan Safai
Friday, February 28th, 2014
Bad reviews never feel good. They also never look good, especially for a small business. A one-star review on websites such as Yelp can be the deal-breaker for a potential customer. They are repellants for many, and even a single one-star review can put doubt in a person’s mind when they are considering you for […]
Social Media Tips for Business (Part 2)
by Alan Safai
Wednesday, December 11th, 2013
Read Alan’s part 1 article here. Here are some more things to think about when managing your business on social media. 3. Be in touch. I recently checked the Samsung Twitter feed and found that they respond to their followers’ tweets. Samsung? That enormous tech company with all the billboards we see everywhere? Those guys? […]
Social Media Tips for Small Business (Part 1)
by Alan Safai
Saturday, November 9th, 2013
At my old internship, I was part of the social media team for our various musician clients. Some of these musicians had over a million followers, which required a lot of posting and a lot of figuring out what to post. These musicians had the freedom to post just about whatever they wanted whenever they […]
Influencing Information
by Joey McGirr
Monday, March 18th, 2013
Information is a very valuable commodity. The information age has created a world where almost all the knowledge of mankind is only a Google/Wikipedia search away. What do you do with all this information? Answer: Enter the age of Connectivity! The number of people you influence can change the game overnight. Imagine this scenario: Two […]
Exploring Other Means of Social Media and the Potency of Images
by Brian Disbot
Thursday, August 23rd, 2012
Social media has become a cliché term. We experience it almost every day, whether actively interacting on Facebook or Twitter. Many business and entrepreneurial writers claim that social media is the way to your customer’s heart, but this notion has been debated to wits-end. However, what has not become run-of-the-mill is the way in which [&hellip
SEO Trends Even More Toward Content
by Jacqueline Sinex
Wednesday, August 22nd, 2012
Let’s be honest, it is really Google that has always set the bar for relevant content. But lately, especially with their Penguin version update, everyone keeps buzzing about (who knew we would be buzzing about Penguins), Internet marketing trends even more toward good, quality content. Why? Partly the same reason as before – sending a [&hel
Social Media 102
by Lanie Crow
Thursday, November 10th, 2011
A guide to boosting your business using online tools… With the seemingly constant buzz over social networking, some people may wonder what all the fuss is about. How could these cleverly-named contrivances ever be relevant to your personal or professional life? The answer lies in people’s power. Millions of people use Facebook, Twitter, Linke
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