Quick Tips Category

Tips for Promoting Holiday Products on Your E-Commerce Website

by Ruth Hawk
Saturday, November 24th, 2018

Between now and the end of December, website visitors will have one goal: To find holiday gifts to purchase. With more than a hundred billion dollars up for grabs, successfully promoting your holiday products on your e-commerce website is critical to a profitable season. Begin now! Implement promotional strategies that make it easy for visitors […

Rooster tablet

Tips for E-Commerce Website Holiday Images that Convert

by Ruth Hawk
Thursday, November 15th, 2018

Consumers are poised to spend more than a hundred billion dollars on holiday shopping between November and December. It is time to get your e-commerce website dressed for the season. Consider adding holiday images to your site. The right images will improve your conversion rates, search engine optimization appeal, and overall effectiveness when trying to

Shopping bags

Privacy Policies: What They Are, and Why You Might Need One

by Phillip Smith
Monday, April 16th, 2018

Chances are, if you have ever browsed any major website in your life, you have encountered a privacy policy. And chances are if you yourself own and operate a website, you have probably put one on your site. Now, despite what you might think, almost all websites require a privacy policy, but not everyone understands just why privacy policies are so impor

5 Pages Most Web Designs Should Include (That You May Not Have Thought of)

by Ruth Hawk
Wednesday, April 11th, 2018

Whether people realize it or not, they expect to find certain pages on all of the websites they visit. For example, 52 percent of people who end up on a company's homepage go looking for an About Us page (and more than 80 percent of them expect to find it off the homepage, in case you were wondering where to put it). And most people would be a little con

10 Checkout Tips for Improving Conversions on Your Custom E-Commerce Website

by Ruth Hawk
Wednesday, February 7th, 2018

As the owner of an e-commerce website, you know how important the checkout process is, because it is the point at which the customer converts from merely being interested in your merchandise to actually committing to a sale. However, did you know that the checkout process is also one of the times that you are most likely to lose a sale? For example, shop

4 Search Engine Optimization Benefits of Featured Snippets

by Ruth Hawk
Tuesday, January 16th, 2018

Appearing above all of the organic search results, and therefore labeled "position zero" for search engine optimization purposes, the featured snippet pulls concise and organized information from one of the search results (usually one of the top 5 results) and displays it in a box just underneath the sponsored ads. As a result, capturing the featured sni

5 Alternatives to AIM for Chat

by Ruth Hawk
Tuesday, October 31st, 2017

On December 15, an era in instant messaging will come to an end with the shutdown of AIM. One of the first popular instant messaging services, AIM offered people a free tool for communicating digitally. If AIM is no longer needed, what alternatives are there to AIM for chat? There are actually quite a few means of communicating that can (and have already

Facebook chat app

Outsourcing Website Content: 3 Questions Answered

by Ruth Hawk
Monday, July 31st, 2017

If you feel ill equipped to produce consistent, high quality content for your website, you are not alone. In fact, 58 percent of marketers feel uncertain about their ability to produce high quality content.It is this lack of time and ability that has led to the popularity of outsourcing website content. Today, only about one-quarter of marketers keep all