Quick Tips Category

10 Checkout Tips for Improving Conversions on Your Custom E-Commerce Website

Written by Ruth Hawk

As the owner of an e-commerce website, you know how important the checkout process is, because it is the point at which the customer converts from merely being interested in your merchandise to actually committing to a sale. However, did you know that the checkout process is also one of the times that you are most likely to lose a sale? For example, shopping cart abandonment in the first quarter of 2017 was about 75 percent globally.
That is a staggering amount of potential business lost.

The key to cutting down on your abandonment rate and taking advantage of this potential business is to create a checkout process for your custom e-commerce website that caters to your customers’ needs and expectations.

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4 Search Engine Optimization Benefits of Featured Snippets

Written by Ruth Hawk

Appearing above all of the organic search results, and therefore labeled “position zero” for search engine optimization purposes, the featured snippet pulls concise and organized information from one of the search results (usually one of the top 5 results) and displays it in a box just underneath the sponsored ads. As a result, capturing the featured snippet spot in the SERPs can be an SEO coup. But why is that the case, and why should you spend time and effort creating content that Google might find suitable for inclusion in this SERP feature? Here are just a few reasons.

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5 Alternatives to AIM for Chat

Written by Ruth Hawk

On December 15, an era in instant messaging will come to an end with the shutdown of AIM. One of the first popular instant messaging services, AIM offered people a free tool for communicating digitally. If AIM is no longer needed, what alternatives are there to AIM for chat? There are actually quite a few means of communicating that can (and have already begun to) replace the formerly popular and still-nostalgic service. Here are five of them.

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Outsourcing Website Content: 3 Questions Answered

Written by Ruth Hawk

If you feel ill equipped to produce consistent, high quality content for your website, you are not alone. In fact, 58 percent of marketers feel uncertain about their ability to produce high quality content.It is this lack of time and ability that has led to the popularity of outsourcing website content. Today, only about one-quarter of marketers keep all of their content creation in-house. To help you envision how outsourcing website content can actually benefit your brand and your business, here are the answers to 5 common questions about outsourced content and its advantages for small businesses.

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6 Ways to Direct Visitors’ Attention to Your Call to Action

Written by Ruth Hawk

Regardless of the type of conversions you hope to earn from your site, you greatly increase your chances of getting them if you include a visible call to action (CTA) on each web page. Much of this visibility comes from effective web design. Here are a few suggestions for adding the visual cues to your web design that will direct visitors’ attention to your CTA.

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How to Prepare for Your Web Design Project

Written by Ruth Hawk

As your web design project begins to gear up, take steps to prepare information that will be useful to your web design company and that will avoid delays in the process. With the right preparation, you can enjoy a smooth, efficient process and a website that works for you.

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