Quick Tips Category

What to Expect When You’re Expecting… a WordPress Upgrade

Written by Jacqueline Sinex

Ok, so I know we’re not exactly having a baby shower, but with the big changes in WordPress lately, it sort of feels like it! Let’s take a look at the expectations of undertaking a WordPress upgrade.

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Holiday Color Web Design Tips

Written by Ruth Hawk

If you missed the chance to optimize your web design for one of the biggest shopping weekends of the year, do not despair. Consumers are still poised to spend hundreds of billions of dollars over the next month. Your business can get a piece of the profit pie with a little bit of prompt holiday […]

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Tips for Promoting Holiday Products on Your E-Commerce Website

Written by Ruth Hawk

Between now and the end of December, website visitors will have one goal: To find holiday gifts to purchase. With more than a hundred billion dollars up for grabs, successfully promoting your holiday products on your e-commerce website is critical to a profitable season. Begin now! Implement promotional strategies that make it easy for visitors […]

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Tips for E-Commerce Website Holiday Images that Convert

Written by Ruth Hawk

Consumers are poised to spend more than a hundred billion dollars on holiday shopping between November and December. It is time to get your e-commerce website dressed for the season. Consider adding holiday images to your site. The right images will improve your conversion rates, search engine optimization appeal, and overall effectiveness when trying to […]

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Privacy Policies: What They Are, and Why You Might Need One

Written by Phillip Smith

Chances are, if you have ever browsed any major website in your life, you have encountered a privacy policy. And chances are if you yourself own and operate a website, you have probably put one on your site. Now, despite what you might think, almost all websites require a privacy policy, but not everyone understands just why privacy policies are so important. Here are some reasons your site may need a privacy policy, and what exactly they are.

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5 Pages Most Web Designs Should Include (That You May Not Have Thought of)

Written by Ruth Hawk

Whether people realize it or not, they expect to find certain pages on all of the websites they visit. For example, 52 percent of people who end up on a company’s homepage go looking for an About Us page (and more than 80 percent of them expect to find it off the homepage, in case you were wondering where to put it). And most people would be a little confused (and put off) if they could not locate a services page, product pages, or a contact page. Of course, those pages, along with the homepage, are the obvious choices when planning your website’s layout. However, there are other types of web pages that should also appear on most sites. Although less well known, they also have a significant impact on the appeal and overall effectiveness of your website.

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10 Checkout Tips for Improving Conversions on Your Custom E-Commerce Website

Written by Ruth Hawk

As the owner of an e-commerce website, you know how important the checkout process is, because it is the point at which the customer converts from merely being interested in your merchandise to actually committing to a sale. However, did you know that the checkout process is also one of the times that you are most likely to lose a sale? For example, shopping cart abandonment in the first quarter of 2017 was about 75 percent globally.
That is a staggering amount of potential business lost.

The key to cutting down on your abandonment rate and taking advantage of this potential business is to create a checkout process for your custom e-commerce website that caters to your customers’ needs and expectations.

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4 Search Engine Optimization Benefits of Featured Snippets

Written by Ruth Hawk

Appearing above all of the organic search results, and therefore labeled “position zero” for search engine optimization purposes, the featured snippet pulls concise and organized information from one of the search results (usually one of the top 5 results) and displays it in a box just underneath the sponsored ads. As a result, capturing the featured snippet spot in the SERPs can be an SEO coup. But why is that the case, and why should you spend time and effort creating content that Google might find suitable for inclusion in this SERP feature? Here are just a few reasons.

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