Marketing Archives

How to Improve Website Conversion

by Jacqueline Sinex
Friday, April 15th, 2016

Website conversion means getting your website visitors to take some kind of action. This action can be anything from making a purchase, to signing up for an email list, to contacting you for more information. Because website conversion leads to sales and profit, it is an important indicator of a successful website. It is also […]

Analyzing Your SEO Campaign: Determining Its Value

by Ruth Hawk
Monday, April 11th, 2016

Businesses live and die by their ability to turn a profit. That is why, as a business owner, you need to keep careful track of the profitability of every marketing effort you make. Tracking conversions and sales, calculating ROI, and adjusting your efforts to maximize profit and minimize costs is essential if you are to […]

How to Use Images to Improve Your SEO Performance

by Ruth Hawk
Friday, March 25th, 2016

So much of search engine optimization is focused on content that it can be easy to ignore the other elements that contribute to your website’s SEO performance. However, while content is indisputably critical to SEO, other elements (such as web design) also affect your search result rankings. In particular, the images you place on your […]

The Top 6 Must-Have Qualities of Effective Website Content

by Ruth Hawk
Wednesday, March 23rd, 2016

You have probably heard before that it is important for your website content to be fresh, relevant, and engaging if it is to serve your search engine optimization campaign and your overall website goals effectively. Defining what makes website content excellent, however, can be difficult. For instance, the qualities that make for good essays, outstanding

Confident business partners interacting at meeting

4 Common SEO Myths You Should Never Believe

by Ruth Hawk
Tuesday, March 1st, 2016

Search engine optimization has the potential to give your business a profitable and productive online presence. Its usefulness to online marketing campaigns is a well-established fact, with 57 percent of B2B marketers finding that SEO generates more leads than any other strategy. Unfortunately, there are also a number of persistent myths that keep some b

Search Engine Optimization in Austin: Why Choose an Austin-Based Company?

by Ruth Hawk
Friday, February 19th, 2016

Austin area businesses such as yours have the opportunity to serve a bustling and energetic city. Establishing your business as a reliable local choice allows you to enjoy the support of this vibrant community. That is why it is important to choose the right SEO company for your search engine optimization in Austin. In addition […]

5 Tips for Writing Unique Blog Content

by Ruth Hawk
Friday, February 5th, 2016

If you own a website, you need great content. And, if you want great content, there are few better ways to create it than through a blog. The power of a blog to boost your content marketing and search engine optimization efforts is hard to dispute. Marketers who blog consistently enjoy a favorable ROI 13 […]

How to Show Compelling Products on Your Website

by Jacqueline Sinex
Thursday, December 31st, 2015

During busy shopping seasons, you want to maximize your website's selling potential as much as possible. How can you make your products more compelling to visitors?

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