Marketing Archives

Special Care Required Here

by Rachael Pierce
Tuesday, May 12th, 2009

Last Thursday, the first finger on my left hand somehow got smashed in the bathroom door and has been in pain ever since. (Literally, I’m still feeling pain now.) I’m not sure if it is just me being clumsy, or if I’m in too much of a rush to do everything. There is an upside […]

Quick Tip: Multiple Domain Names

by Jacqueline Sinex
Monday, May 11th, 2009

Having trouble deciding on a particular domain name to represent your business? Keep in mind that you do not have to decide on just one – you can have more than one domain name pointing to the same website presence. Your primary domain is usually the one that you use to advertise on business cards […]

The Potential of Your Website

by Rachael Pierce
Monday, May 4th, 2009

Anyone can have a website. However, not everyone has a good one. There lies great potential in your website and there are many ways you can tap into your website’s potential and increase its effectiveness. Make It Easy to Navigate You want viewing to be a breeze for your visitors. If navigating your site is […]

Tap into New Resources: Press on Your Website

by Rachael Pierce
Wednesday, April 22nd, 2009

Every business needs a media/press kit (the two names are interchangeable). Your media kit is a go-to guide for others to learn about your business. It should be enticing and informative. It should provide viewers with a good snapshot of your company, and make them want to learn more about your company, products, and services. […]

Reinforcing Your Brand

by Rachael Pierce
Wednesday, April 15th, 2009

You always hear the term “brand” and “branding,” but have you figured out how that translates to your company? You might think your brand is strong but you should consider giving it a good critique to see if it’s living up to the expectations you have for it. Your brand is compromised of many elements […]

Don’t Let Your Marketing Be Fooled

by Rachael Pierce
Wednesday, April 1st, 2009

This morning, I got bit by the April Fool’s bug… clocks got set ahead, and I thought I was late. It took me about 10 minutes (and 4 coworkers playing along with the joke later) to get it. It gave us all a good laugh, and it made me start thinking … one thing no […]

Interaction is Not an Option

by Bryan Lokey
Tuesday, March 31st, 2009

The proliferation of social networking throughout the internet has led to a sharp increase in social marketing. Whether this marketing comes in terms of social networking profiles, viral videos, or blog entries companies are striving to meet their customers where they are–online. While this type of marketing effort is a necessity, companies have to

Personalized Messages Make All the Difference

by Rachael Pierce
Thursday, March 26th, 2009

Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something handwritten from you, rather than a sterile, cold (and maybe generic) email. It seems simple and it seems like it wouldn’t make that big of a difference, but believe me, it does. Think about how […]

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