Marketing Archives

Wacky Wednesday in the PR House: Series 1, Part 2: Creating an Effective PR Plan

by Rachael Pierce
Wednesday, February 25th, 2009

Happy Wednesday, folks! Wacky Wednesday in the PR House is back for Part 2 of our first series. In case you missed last week, this series is all about developing an effective PR Plan. Target Audience (put the bullseye on their backs) SWOT Analysis (again, no one has called 911) Target Audience That’s right folks… […]

Create a Homepage That Sells

by Jacqueline Sinex
Monday, February 23rd, 2009

Simple is good, but beware of oversimplifying. A homepage needs to be more than just one picture of your product with an “enter” link. Gone are the 1990s. You need to design your homepage for 2 audiences – your visitors (humans) and the search engines (robots). Here are some tips: Include a brief yet specific […]

Easy Internet Marketing Part 1: Online Forums

by Jacqueline Sinex
Monday, February 16th, 2009

Even the most unusual hobbies have community websites dedicated to connecting people with similar interests. Do some quick searching and you are bound to find at least one forum related to your industry – or better yet, related to your target audience. If you are selling baby products, then joining a forum dedicated to new […]

Stuck in a Rut? Topic Selection Made Easy

by Rachael Pierce
Tuesday, February 10th, 2009

Many of us are trying to get as much content out to our customers, colleagues, networking partners, (and many others) as possible. We always say content is king so if you fit this bill, you are definitely on the right track. Even though you are on the right track, sometimes it is easy to get […]

Fonts for the Web

by Jacqueline Sinex
Monday, February 9th, 2009

Suppose you have spent a good deal of time and money working on your company branding, and your business logo has a beautiful scripted font that you are ever so proud of. Having this fancy logo is certainly fine, but don’t count on translating that same font into all of the body text for your […]

Knowing Your Target Audience is Paramount

by Rachael Pierce
Thursday, February 5th, 2009

Everyone wants to make the most out of their marketing efforts. You are most likely spending money, and hoping for a steadfast return. There are a few basic areas you can cover to help aid your efforts. One thing people often forget to do is thoroughly analyze their target market/audience before they begin their campaign. […]

5 Techniques to Drive Traffic

by Bryan Lokey
Tuesday, February 3rd, 2009

Internet marketing has quickly become overrun with people willing to give suggestions. The methods they suggest run the gambit from reasonable to absurd. This litany of suggestions can often leave people confused and unsure of whose opinion to trust. Worst of all, what is often lost in all of these suggestions is the simple and […]

Identity Legacy

by Bobby Martinez
Friday, January 30th, 2009

We live in a visual world saturated with symbolism. A walk down the street brings us the sight of billboards, posters, signs in shop windows, and even vinyl graphics on corporate vehicles. This visual saturation, which has changed the experience and process of business, began over sixty years ago, and continues to the present day […]

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