How To Archives

Search Engine Optimization and Search Engine Marketing: 5 Main Differences

by Ruth Hawk
Monday, August 7th, 2017

For businesses looking to build a robust marketing campaign to drive traffic and conversions at their websites, there are two main strategies available: Search engine optimization and search engine marketing (also known as pay per click or PPC marketing). These two approaches have some similarities. In fact, SEO and search engine marketing often work bes

Avoid These 6 Web Design Mistakes to Keep Your Website Beautiful

by Ruth Hawk
Monday, July 24th, 2017

In order to improve the appeal of your web pages, there are a few common mistakes you should avoid. If you can reduce excessive clutter, eliminate multiple fonts and colors, avoid low quality images, eliminate large blocks of text, update your design, and add mobile responsiveness, you can create a truly beautiful website.

Why Outsourcing Website Maintenance Can Help Your Website Thrive

by Ruth Hawk
Monday, July 17th, 2017

A custom web design can set your website up for online success. However, in order to keep that custom web design both beautiful and functional, you will need to regularly maintain it. However, website maintenance can be time consuming. While you can complete many website maintenance tasks yourself, you may benefit from outsourcing those jobs to a profess

The Importance of Mobile Web Design: An Overview

by Ruth Hawk
Monday, June 26th, 2017

The use of mobile devices continues to rise rapidly. As a result, custom web design and development needs to prioritize, not just accommodate, the needs of people using their mobile devices. Mobile web design is the solution. Here are just a few reasons that a mobile web design is essential for most websites today, and a few tools to help you identify th

5 SEO Tasks to Prioritize

by Ruth Hawk
Monday, June 19th, 2017

Search engine optimization is a comprehensive approach. While its end goal is to improve your website’s visibility in the search results, it incorporates many strategies in order to do so. Without a clear idea of where to start, you may struggle to prioritize these tasks. Here are a few of the tasks you should do first.

How to Create a Successful Blog Strategy

by Ruth Hawk
Monday, June 12th, 2017

For websites looking to build visibility, brand loyalty, and business, blogging is the way to go. In order to achieve the qualities that allow a blog to stand out, you need to devote the same kind of careful attention and execution to it as you do to your web development and web design. And that means creating a blog strategy.

Why Web Design Is Not Enough

by Ruth Hawk
Monday, June 5th, 2017

With 89 percent of people in North America (equaling 320 million people) using the Internet, the necessity of an effective web design is clear. While an eye-catching appearance can certainly encourage website visitors to stay and explore your site, there are other factors that will (1 Get them there in the first place and (2 Convince them to stay.

When Breaking Web Design Rules Might Work for You

by Ruth Hawk
Tuesday, May 30th, 2017

Web design has evolved as quickly as has the Internet as a whole. Along with that development has come certain rules, or best practices, that have proven themselves useful in guiding the development of appealing and effective websites. However, occasionally, as the saying goes, rules are meant to be broken, and occasionally, great web design comes when t

How To Category