Content Marketing Archives

Anyone Can Write!: The Guide to Publishing Your First Business E-Book

by Megan Marshall
Tuesday, July 12th, 2022

E-books, or electronic books, are exactly what you think they would be. They are book files that you can read on a device, rather than in a printed copy. No matter what size device you are accessing them on, they are able to fit your screen so that you can easily follow along. This goes […]

The Three Pillars of SEO

by Jacqueline Sinex
Friday, July 8th, 2022

I bet most SEO professionals get this question a lot: “What is SEO?” As search engine optimization has evolved over the years, the definition has remained confusing to many website owners. Ultimately, people want to know what kind of work is going to be done to achieve results. My first comment to these inquisitors is […]

6 Reasons Why Using Pinterest for Business is a Good Idea

by Megan Marshall
Tuesday, July 5th, 2022

Get it out of your mind that Pinterest is just for personal inspiration. Sure, you can find some delicious recipes for dishes you’ve never tried. And, sure, you can make vision boards with extremely detailed birthday party themes. But Pinterest is about so much more than that. You may be surprised to find how great […]

Find Your Signature Brand Style to Stand Out From the Pack

by Megan Marshall
Tuesday, June 28th, 2022

You can’t start a business without tackling branding. A cohesive signature brand style will create a strong perception of what your business is at its core. It’s something that you will be able to use in every aspect of your online presence. Even without your name attached, someone should be able to recognize a piece […]

Why Should My Business Use Facebook Marketing?

by Megan Marshall
Friday, June 24th, 2022

Facebook can benefit your business, no matter what your goals are. It is a massive social networking site that allows you to connect with followers through text, images, and videos. As you develop your web presence, you can use Facebook to combine your SEO and paid advertising efforts. There are many tools available to build […]

Stay Optimized and Captivating: Content Writing Practices that You Need to Avoid

by Megan Marshall
Friday, June 3rd, 2022

Good content can give you a major competitive advantage. That being said, creating good content is hard. As the internet grows, so does the number of blog posts available, making it increasingly more difficult to capture the attention of readers and search engines. The best advice you can be given as a writer is that […]

Make Your Organization Go Viral with TikTok Marketing

by Megan Marshall
Tuesday, May 24th, 2022

When everyone was confined to their homes, trying to find something to do to pass the time, TikTok blew up. Everyone was talking about the short-form video-sharing app. Previously, a lot of content creators were on Musical.ly, which later merged into TikTok when it was bought out. Musical.ly was a platform that focused on lip-syncing […]

Instagram Marketing: The Power of Visual Content

by Megan Marshall
Tuesday, May 10th, 2022

How did Instagram become the biggest photo-sharing platform around? Its rising popularity across age groups can be tied to the fact that, for over a decade, it has rolled out some major changes. Today, Instagram isn’t just for photo-sharing. It also isn’t just about being a social channel at the individual level. It’s a business […]

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