Content Marketing Archives

The Importance of Copyediting Your Website Content

by Megan Marshall
Thursday, January 27th, 2022

Once you have gotten all of the content integrated into your website, you need to edit it. The first stage will be reviewing the writing to see how cohesive and effective it is. Your business has a particular voice that needs to shine through, whether it’s playful or professional. Are you accurately delivering your brand […]

Cool Things with Gravity Forms: Make a Quiz

by Jacqueline Sinex
Wednesday, January 19th, 2022

We’re back to explore the capabilities of the popular WordPress plugin Gravity Forms. As you may already know from my past tutorials, Gravity Forms is one of my favorite tools to “nerd out” with. In this walk through, you will see how we can align the Quiz Add-On to create gamification-style content. Making Purposeful Quiz […]

Online Quiz theme - how to create a quiz

Why Am I Not Getting Good SEO Results?

by Megan Marshall
Monday, January 17th, 2022

You have been trying to optimize your content, but your website still isn’t showing up high enough in the search engine results pages (SERPs). Unfortunately, when you are competing with millions of websites, this can be quite a challenge to overcome. Upon typing the title of this blog post into Google, for example, you receive […]

How to Get the Most Out of an Email Marketing Strategy

by Megan Marshall
Thursday, January 13th, 2022

Nobody likes unsolicited messages. There’s a folder for spam on your email for a reason. If your business sends out an email that goes straight to that folder, or else gets immediately deleted from the inbox, your time spent constructing the message was a waste. With an email marketing strategy, you will know what to […]

Customer-Centric Marketing: How Your Buyers Really Feel About Your Business

by Megan Marshall
Monday, January 10th, 2022

In order to have a lasting business, look at the world from the point of view of your customers. You have a lot of detailed knowledge about your industry, but it may not mean anything to the consumers. Your audience has to connect with your brand. People want to work with and purchase from businesses […]

Influencing Consumer Behaviors Through Webinars Held by Thought Leaders

by Megan Marshall
Thursday, January 6th, 2022

When COVID-19 hit, webinars became the best socially distant option to replace live functions. It gave the face-to-face interactions that people needed when it became limited. While webinar software had already existed, the usage skyrocketed at this time with businesses, non-profits, and schools being forced to connect online. Since then, they have trans

The Essentials of Business Storytelling: How to Describe Your Past, Present, and Future

by Megan Marshall
Thursday, December 30th, 2021

Once upon a time, you started a business. You went into creating that business with some kind of conflict in mind. You wanted people to hear out your resolution for that conflict. Today, you know who you are, where you came from, and where you are going. But does anyone else? Business storytelling is vital […]

Transform Your Content into a Successful Podcast

by Megan Marshall
Monday, December 27th, 2021

In recent years, the number of podcasts and podcast listeners has boomed. Whether they be monologues or conversations between multiple cast members, people enjoy taking them on the road or consuming them in their homes. As an established business or non-profit organization, you have a niche audience of followers. Your biggest fans want more content [&hel

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