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Stuck in a rut? Topic Selection Made Easy.

Rachael Pierce Written by Rachael Pierce| Tuesday, February 10th, 2009

Many of us are trying to get as much content out to our customers, colleagues, networking partners, (and many others) as possible. We always say content is king so if you fit this bill, you are definitely on the right track. Even though you are on the right track, sometimes it is easy to get stuck. Everyone has a  little writers block or shortage of ideas from time-to-time. It’s completely normal; you’re just like the rest of us.

Here are a few ideas to help you generate fresh content, for those times when you just aren’t sure where to start (and the blank paper or computer screen in front of you is becoming more and more daunting  to stare at):

  • Relate to holidays -– You will be hard pressed to find any month in the year that doesn’t have some sort of holiday you can play off of. Use it to generate clever ideas and special offerings. Valentine’s Day is coming up. Don’t forget about President’s Day on the 16th. Use catchy phrases and spin your content around the upcoming holiday. Quick idea: Show your pride for the red, white and blue.
  • Keep up with industry trends — Find out what is going on in your niche market, and use that as a conversation starter. Maybe you are a retail store and sales are down. Try and put a positive spin on things by showcasing what makes your store unique and if it’s possible, offer a special promotion for customers who visit you this month. Hopefully this can help you drive sales.
  • Find the positives — We hear all-day-every-day about how bad the economy is…blah blah blah. Talk about something different! Share the positive! Customers and colleagues will appreciate your fresh approach. Plus if you are the only positive, imagine how bright you are going shine sitting there next to all the doom and gloom.
  • Share your important news — People want to know what’s going on with you and your business. Although everything might not be perfect, share the important stuff that is going on with your company/business. Have you started offering a new product or service? Get word out. Send press releases to local media outlets, your Chamber of Commerce, and generate buzz. Press releases are a cheap, quick way to help hype up your company buzz. Plus you generate the content, so you are the person in control!

It’s important to keep in touch with customers and let them know where you stand. Customers want to know you are still out there and still a resource for them. Keep the information flowing!

Content is king, so keep at it, kids! Use these helpful tips as a starting point and let your creativity take off from there.


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