Small Business Category

The Wonderful World of Payment Gateways

by Jacqueline Sinex
Monday, January 18th, 2016

Payment gateways. Why do we need them, how do we integrate them and how should we test them? Learn more about the often overwhelming world of online payments that website owners and web developers face.

Website owner overwhelmed about payments and gateways

How to Show Compelling Products on Your Website

by Jacqueline Sinex
Thursday, December 31st, 2015

During busy shopping seasons, you want to maximize your website's selling potential as much as possible. How can you make your products more compelling to visitors?

Quality photography for a website

How to Prepare Your E-Commerce Website for the Holidays

by Ruth Hawk
Monday, November 30th, 2015

Even if you already have a compelling and profitable site, there are a number of things you can do to make it even more effective during the holidays.

christmas and holiday website prep

How to Win the Hearts of Your Online Customers

by Jacqueline Sinex
Friday, November 13th, 2015

Your business would be nothing but a hobby without customers. Follow these recommendations to win the hearts of new customers and keep them loyal.

satisfied customers having cupcakes

How to Use Your Website to Establish Thought Leadership in Your Field

by Ruth Hawk
Friday, November 6th, 2015

Thought leadership is an important concept for businesses looking to build brand awareness and attract customers.

Thought leadership and online marketing

The Challenges We Face in Online Marketing

by Jacqueline Sinex
Tuesday, October 6th, 2015

Over the years, I have learned a few things about websites – how to build them, how to manage them, how to promote them. And I have also observed the challenges we often come across when trying so hard to have a successful online presence. It really doesn’t matter what kind of business you are in […]

Web Marketing Segmentation

How to Do an SEO Audit

by Ruth Hawk
Wednesday, September 23rd, 2015

Regardless of whether you have been implementing SEO for years or have just begun, an SEO audit is one of the most important search engine optimization services you can utilize for ranking higher in the search engines.

4 Elements Every Business Should Include On Its Website

by Ruth Hawk
Monday, July 6th, 2015

Including the following four elements on your website can increase its appeal, visibility, and effectiveness.

business person searching a website