Internet Marketing Archives

How to Avoid the Site Traffic Drop During the Holidays

by Lizzy Cederberg
Wednesday, November 20th, 2013

You may have heard that decreases in website traffic during the holiday season are inevitable unless you are talking about an e-commerce site. People are on vacation or spending time with family and friends, which means not browsing the Web, right? Studies are now showing that this is not necessarily the case, and there are ways […]

Social Media Tips for Small Business (Part 1)

by Alan Safai
Saturday, November 9th, 2013

At my old internship, I was part of the social media team for our various musician clients. Some of these musicians had over a million followers, which required a lot of posting and a lot of figuring out what to post. These musicians had the freedom to post just about whatever they wanted whenever they […]

The Importance of Testimonials and Reviews on Your Website

by Jacqueline Sinex
Friday, July 5th, 2013

Testimonials should be an integral part of your website. If you are planning a new web design layout, plan to have a prime space for testimonials, ratings, and reviews. According to an eMarketing report in 2010, “Consumer reviews are significantly more trusted — nearly 12 times more — than descriptions that come from manufacturers…

Why Your Perfect Domain Name is No Longer As Valuable

by Jacqueline Sinex
Tuesday, June 11th, 2013

You have a great business selling shoes in Nowhereville. You search the web and find out ShoesNowhereville.com is available! You can’t believe it, and start shaking with excitement. But wait… before you lean your online marketing on what seems like a perfect domain name. Google made a significant update known as the “exact match dom

Adding Case Studies to Your Website

by Jacqueline Sinex
Monday, April 22nd, 2013

Case studies are a powerful tool for business. A good case study is basically a testimonial coupled with an explanation of what you do. If you are a service business, or in a business-to-business industry, it can be difficult to convey to prospects what they will get and how they will benefit from being your […]

Symptoms of A Bad Blog & How To Fix It

by Brian Disbot
Friday, April 5th, 2013

We can all recognize “good” blogs when we see them, but we might not instantly know why we consider some blogs to be better than others. In general, there are two things that make a blog “good,” or worth reading: interesting or educational topics and easy-to-understand writing. When hunting for a good read, users typically [&helli

Influencing Information

by Joey McGirr
Monday, March 18th, 2013

Information is a very valuable commodity. The information age has created a world where almost all the knowledge of mankind is only a Google/Wikipedia search away. What do you do with all this information? Answer: Enter the age of Connectivity! The number of people you influence can change the game overnight. Imagine this scenario: Two […]

Dominating SEO

by Brian Disbot
Wednesday, March 6th, 2013

A strong web presence can do wonders for any business. From attracting new customers to keeping loyal ones up-to-date on new or improved products and services, and online marketing plan can serve as a major expediter to delivering quality information and customer service. However, business owners do not always have the time to maintain a […]

Internet Marketing Category