How To Archives

Understanding Google’s Direct Answers and Their Impact on SEO

by Ruth Hawk
Tuesday, December 29th, 2015

Find out what Google Direct Answers is and how it will affect your SEO efforts this year.

How to Win the Hearts of Your Online Customers

by Jacqueline Sinex
Friday, November 13th, 2015

Your business would be nothing but a hobby without customers. Follow these recommendations to win the hearts of new customers and keep them loyal.

PayPal and Its Impending Changes to the IPN

by Phillip Smith
Thursday, September 17th, 2015

If you utilize PayPal for your ecommerce site, then you would have received an email detailing some upcoming changes with the PayPal system. What does this change mean for you?

Content Marketing Workshop Recap

by Jacqueline Sinex
Friday, May 29th, 2015

On May 20th, WEBii hosted a workshop called Content Marketing for Small Businesses and Non-Profits. Co-presented with Jessica Scanlon of Hot Dog Marketing, we covered various topics related to the landscape of online content. We were happy to see a variety of business owners and non-profit organization administrators attend. Participants included a pro

5 Ways to Improve Online Form Conversions

by Jacqueline Sinex
Wednesday, May 13th, 2015

Website design today is more than just a pretty face because businesses want to utilize the website as a true marketing tool that generates leads. A common tool used in online marketing is a form that encourages visitors to fill out some information. These forms can take a variety of shapes and sizes; some may […]

Why Is Content So Important for SEO?

by Lizzy Cederberg
Wednesday, March 11th, 2015

This is a question we get asked a lot – why does content matter so much? The truth is, it matters because search engines care about it.

5 Ways Your Business Website Can Be Better Today

by Lizzy Cederberg
Wednesday, February 12th, 2014

A business website should above all be informative and easy for visitors to understand. It needs to have a homepage, an about page, a contact page, and some pages that explain specific services or products. Many business websites end there, but adding a few other features and pages can take your site from good to […]

Using Press Releases in Online Marketing

by Lizzy Cederberg
Monday, January 20th, 2014

Businesses looking to increase sales need to draw in more potential customers. How can press releases help? Today one of the most effective ways to do so is through online marketing. Word of mouth recommendations and print ads can only take you so far, as more and more people prefer to do research online before […]

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