Content Marketing Archives

5 Reasons SEO Experts Can Be a Better Choice than DIY SEO

by Ruth Hawk
Monday, May 8th, 2017

On the surface, DIY SEO seems appealing, particularly because it is less expensive than hiring SEO experts. However, SEO experts offer a number of advantages that often do not exist with DIY SEO. As a result, hiring SEO services is often the best approach for websites serious about improving their rankings in the search results.

Beginner Blogging Mistakes to Avoid

by Ruth Hawk
Monday, May 1st, 2017

Blogging has many benefits for websites looking to improve traffic, search engine performance, conversions, leads, and sales. In order to enjoy the benefits of blogging, you need to avoid some of the most common mistakes committed by beginning bloggers.

Which Website Metrics Matter

by Ruth Hawk
Monday, March 27th, 2017

The term “website metrics” is enough to make many people’s eyes glaze over. However, with the help of a professional web development company, you should be able to boil your analytics down to those that will most benefit your website and your website.

The 4 Qualities that Define Relevant Content

by Ruth Hawk
Friday, February 17th, 2017

The term “relevant” gets thrown around quite frequently in discussions about website content. However, the term itself is a bit generic. What, for example, makes for relevant content? While the specific form that relevancy takes depends on your business and your target audience, there are four qualities that are present in all effective content marke

4 Ways to Create Effective Holiday SEO for your Custom E-Commerce Website

by Ruth Hawk
Friday, November 18th, 2016

The holidays provide a unique opportunity to boost sales for your e-commerce website. Here are a few ways to use SEO to capture more of those sales.

Four Principles of Successful Content Marketing

by Ruth Hawk
Tuesday, October 18th, 2016

Content is at the heart of any marketing campaign. Unfortunately, it's also a little confusing.

The Things You Probably Didn’t Know You Need to Fix On Your Website

by Jacqueline Sinex
Thursday, October 6th, 2016

These are 5 common mistakes that are probably in your website and how to fix them.

Tips for Choosing Compelling Website Images

by Ruth Hawk
Thursday, September 15th, 2016

The old saying, “A picture is worth a thousand words,” has never been more true than it is in today’s digital age. With people impatient with long blocks of text, website owners like you must find ways to communicate your message quickly. In these situations, images provide the perfect solution. They deliver a message quickly, […]

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