website advice Archives

What You Should Know about WordPress Plugins

by Eli Newman
Friday, May 17th, 2019

Part of the appeal of WordPress to many users is the ease of use of not only the CMS (Content Management System) itself, but also the number of plugins that are readily available, and the ease of use that they offer. If you’re unfamiliar with WordPress plugins, we are happy to introduce you to them. […]

Post-Holiday Web Design Tips that Can Help You Boost Sales

by Ruth Hawk
Thursday, December 28th, 2017

The post-holiday sales lull is infamous among retailers. The profitable buying frenzy of November and December turns into a very quiet few months as consumers recover from their holiday spending and stay indoors thanks to colder weather. Addressing the holiday lull across all of your marketing efforts is often the best approach to boosting sales between

Web Development Steps to Take to Prepare Your Website for Holiday Traffic Spikes

by Ruth Hawk
Wednesday, November 22nd, 2017

With Black Friday, Cyber Monday, and the entirety of the holiday shopping season on the horizon, now is the time for businesses to make sure that their web design and web development are sufficient to withstand the influx of traffic they are about to experience. With Black Friday and Cyber Monday crowds having taken down the websites of businesses as la

7 Tips for Creating Compelling Content for Marketing

by Ruth Hawk
Friday, September 22nd, 2017

Compelling content is critical to a successful content marketing campaign. Writing material that will interest and educate your audience will help you to position your company as one that can be trusted with their industry related questions, concerns, and business. Here are 7 tips to help you more easily create this kind of material for your content mark

Reasons to Repurpose Material for Your Content Marketing Campaigns

by Ruth Hawk
Monday, September 18th, 2017

The goal of content marketing is to produce an abundance of rich, relevant material with which to engage your target audiences. However, obtaining this material and achieving these goals does not mean creating something entirely new very time your editorial calendar calls for the release of content. Repurposing content can actually benefit your campaign

When Breaking Web Design Rules Might Work for You

by Ruth Hawk
Tuesday, May 30th, 2017

Web design has evolved as quickly as has the Internet as a whole. Along with that development has come certain rules, or best practices, that have proven themselves useful in guiding the development of appealing and effective websites. However, occasionally, as the saying goes, rules are meant to be broken, and occasionally, great web design comes when t

6 Ways to Direct Visitors’ Attention to Your Call to Action

by Ruth Hawk
Monday, May 15th, 2017

Regardless of the type of conversions you hope to earn from your site, you greatly increase your chances of getting them if you include a visible call to action (CTA) on each web page. Much of this visibility comes from effective web design. Here are a few suggestions for adding the visual cues to your web design that will direct visitors’ attention to

5 Custom Web Design Tips for the Holidays

by Ruth Hawk
Tuesday, November 29th, 2016

Look the holiday part by creating a custom web design. A festive look will help put customers in the shopping spirit and earn you the holiday sales you want.

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