Posts Tagged trends

Outdated Web Design Trends

Written by Ruth Hawk

When it comes to web design, best practices tend to come and go. Keeping up with these trends is important, because a fresh and modern website reflects positively on your business. Unfortunately, there are some trends that seem to persist despite being outdated or even counterproductive. The following are a few such practices that have outlived their usefulness. If one or more of them appear on your website, it might be time to consider a change.

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Search Engine Optimization Trends for 2018

Written by Ruth Hawk

If there is one constant in the world of search engine optimization, it is the fact that trends and best practices are always changing. Fueled by adjustments to Google’s algorithms, by user behavior, and by technological advancement, these changes mean that any business trying to improve its visibility in the search results needs to constantly be reevaluating their strategies. As we enter 2018, it is becoming clear that this type of flexibility will continue to be an important factor in running successful SEO campaigns. Users are rapidly changing how they approach Internet searches, while changes to Google’s approach to SERPs and expectations regarding user experience mean new opportunities for businesses.

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Voice Search and SEO: Understanding the Trends and How to Make Them Work for You

Written by Ruth Hawk

Voice search is enjoying a rapid growth in popularity, and, its growth is likely to continue. The growth of voice search necessitates a new approach to search engine optimization. Achieving this kind of search engine optimization means understanding the trends driving voice search and how they impact website development and content creation.

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