Web Design Category

What’s in a Brand?

by Bobby Martinez
Friday, March 6th, 2009

So what can a design team do for your brand? Understanding this lies at the very heart of why design exists, and what designers actually do.

Represent Quality: Using Fine Photography

by Jacqueline Sinex
Monday, March 2nd, 2009

When it comes time to provide photos of your product or service for a website, don’t make the mistake of skimping on quality. A poor, low-resolution, fuzzy photograph can kill the presentation of your business. If you are trying to convey to your prospects that you offer a high-quality product that is of value, your […]

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Making Your Site a Hotrod

by Bobby Martinez
Friday, February 27th, 2009

A magical thing seems to occur between the moment when a web design is realized as a flat graphical image, and when it is posted live as a structured website. In my years in art school, I met many fantastic designers who could plan and execute the first half of this process but had no […]

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The House that WordPress Built

by Bobby Martinez
Friday, February 13th, 2009

Blogs, content management systems, and forums represent the bleeding edge of website functionality. Gone are the days when static content was needed merely to establish internet credibility; websites with unchanging information are soon eclipsed by peers with news updates, opinions, and reasons for returning viewers to interact with one another. With thi

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Fonts for the Web

by Jacqueline Sinex
Monday, February 9th, 2009

Suppose you have spent a good deal of time and money working on your company branding, and your business logo has a beautiful scripted font that you are ever so proud of. Having this fancy logo is certainly fine, but don’t count on translating that same font into all of the body text for your […]

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The Digital Democracy

by Bobby Martinez
Friday, February 6th, 2009

When the internet became a vast public entity in the late-1990s, no one could predict how important personal information would become in the general scheme of the digital community. Most corporations saw web earning potential in interactive entertainment, rather than the digital community we now experience. Where film and television, as digital media, ha

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Identity Legacy

by Bobby Martinez
Friday, January 30th, 2009

We live in a visual world saturated with symbolism. A walk down the street brings us the sight of billboards, posters, signs in shop windows, and even vinyl graphics on corporate vehicles. This visual saturation, which has changed the experience and process of business, began over sixty years ago, and continues to the present day […]

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The Do’s and Don’ts of Popular Web Design Elements

by Bobby Martinez
Thursday, January 29th, 2009

CAUTION: Condiments Ahead! Your web page is like a delicious meal, only instead of feeding the stomach, it feeds the brain (and the eyes, hopefully). The main purpose of your website is to deliver content, and like a good chef, a web designer knows just how to accentuate the main course with a little pinch […]

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