SEO Archives

Ask an Austin Web Designer: What Features Should My Homepage Have?

by Megan Marshall
Friday, April 15th, 2022

Every website needs an effective homepage design. We live in a time where consumers can take a quick glance at a web page and know whether or not they will be interested. Their perception of this single web page will translate into their perception of your whole brand. This means that you have to capture […]

The Complete Guide to Running a Business in the Age of Hybrid Work Models

by Megan Marshall
Friday, April 8th, 2022

The wave of remote work crashed into us when the pandemic began. Despite the move back toward in-person conferences and meetings, we continue to enjoy the luxury of working straight out of our homes. It has even been projected that, by the end of this year, 25% of professional jobs in North America will be […]

4 Benefits of Performing an SEO Audit on Your Business’s Website

by Megan Marshall
Friday, March 25th, 2022

If your website isn’t ranking in the search engine results pages (SERPs), you aren’t hitting the goals you should be. By performing an SEO audit, you will be given measurable results as to whether your site is following best practices. Specifically, it targets issues that are technical and structural. It also reveals competitive insights and [&hellip

The Guide to the Google SERP: Everything You Need to Know

by Megan Marshall
Tuesday, March 22nd, 2022

Google is the big dog on campus. While there are other search engines out there, such as Bing and Yahoo, none of them can compete with its power. HubSpot found that 92% of the global search engine market share is taken up by Google. It also estimates that 5.6 billion search queries are being processed […]

Why Should You Do a Competitive Market Analysis?

by Megan Marshall
Friday, March 4th, 2022

One of the most important parts of your marketing campaign should be checking out your competitors. Without doing so, how can you truly understand why they are getting the customers that you aren’t? Every business has its pros and cons. If people are perceiving you to have more cons than someone else, of course they […]

7 Key Ways to Grow Your YouTube Channel

by Megan Marshall
Thursday, February 17th, 2022

Since launching in 2005, YouTube has taken off tremendously. Today, it boasts itself as the second largest search engine, only next to Google. It’s home to explanatory and entertaining videos alike. And because of how important video marketing has become, more and more businesses are taking advantage of the platform. They are able to bring […]

10 Key Performance Indicators You Should Be Tracking on Your Website

by Megan Marshall
Monday, February 7th, 2022

Your digital marketing campaign needs to include goals. By using key performance indicators to support your strategy, you will be able to quantifiably measure the success of your website. You can look back at the performance data over time to see what improvements have been made, as well as where you still need to improve. […]

What is the Return on Investment of SEO?

by Megan Marshall
Thursday, January 27th, 2022

Every business should care about search engine optimization (SEO). Essentially, SEO is the combination of practices to boost your placement on Google, Bing, and more. It is an organic marketing method, meaning you don’t have to deal with paying per click on your ads. Instead, year over year, you see gradual, valuable improvement. Of course, […]

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