How To Archives

How to Choose a Content Management System

by Ruth Hawk
Monday, August 8th, 2016

Content management systems (CMS) provide you with a platform for building your website. From WordPress to Drupal, they use themes, plug-ins, and other features to help you implement a successful website. Because these products are the foundation for your website, it is important to take your time when selecting one for your next web design […]

Nonprofit Web Design Tips

by Ruth Hawk
Friday, August 5th, 2016

Nonprofit organizations like yours rely on websites to get the word out about their cause. Yet, with diverse audiences, small budgets, and a different focus from most other websites, it can be difficult for nonprofits to create a web design that works for them. In order to create a successful website, a nonprofit must incorporate […]

A How-To Guide to Developing a Content Marketing Strategy

by Ruth Hawk
Tuesday, June 28th, 2016

While content has always been an important part of marketing, it is now indisputably one of the most critical elements of any online presence. More than 2 million blog posts are created every day, and more than 60 percent of marketers create at least one new piece of content per day. If you want to […]

6 Tips for Succeeding at Local SEO

by Ruth Hawk
Friday, June 17th, 2016

Local SEO (search engine optimization that takes into account a specific area, such as a town or a city) is becoming increasingly important thanks to the rise of mobile devices. In fact, about half of all searches on a mobile device are local searches. This is in addition to the 34 percent of local searches […]

6 Ways to Improve Your Responsive Web Design

by Ruth Hawk
Monday, June 13th, 2016

Responsive web design, which refers to a web design that adapts itself to any screen, is one of the most basic elements of a successful website. Because Google uses a website’s responsiveness as one factor in how that website ranks in the search results, it is also an important element in search engine optimization. As […]

7 Obstacles to Purchase Completion on Your E-Commerce Website

by Ruth Hawk
Tuesday, June 7th, 2016

Your e-commerce website needs to sell your products and services. Unfortunately, there are many mistakes you can make on your website that can inadvertently discourage people from completing their purchases. From a lack of product information to confusing navigation, these mistakes will turn people away from your website. That is why it can be helpful [&

Why Use a Mobile Responsive Web Design?

by Ruth Hawk
Tuesday, May 31st, 2016

Ever since Google announced that mobile readiness was going to become a factor in how it ranked web pages, there has been much buzz about creating mobile-ready websites. Sites that are unable to deliver satisfying content on mobile devices have seen their search rankings drop, and requests for mobile-ready web designs have soared within the […]

How SEO and PPC Work Together

by Ruth Hawk
Monday, May 16th, 2016

Search engine optimization and pay-per-click advertising are two different approaches to improving your website’s visibility in the search results, a common practice known as Search Engine Marketing (or SEM). SEO uses strategies to get your web pages to appear high up in the organic search results (results that Google deems bidding on relevant to t

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