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How To

What is PPC Advertising and How Do I Use It?

Pay-per-click (PPC) advertising is all about generating leads and increasing sales. It’s also dependent on relevance in order to build…

The Complete Guide to Running a Business in the Age of Hybrid Work Models

The wave of remote work crashed into us when the pandemic began. Despite the move back toward in-person conferences and…

How to Respond to a Social Media Crisis

With the rise in social media has come the rise in importance for social media management. Maintaining your digital reputation…

Twitch Influencer Marketing: How to Effectively Advertise in the Gaming Industry

Twitch is a fairly new player in the influencer marketing game. Although the live-streaming platform as we know it has…

Beginner’s Guide: How to Succeed at Using Twitter for Business

Twitter first popped onto the scene in 2006. It’s a simple-to-use social networking and microblogging platform that is so attractive…

The Importance of Copyediting Your Website Content

Once you have gotten all of the content integrated into your website, you need to edit it. The first stage…

7 Steps on How to Set Up a Google Business Profile

Before we dive in, what even is a Google Business Profile? Do you need it? The short answer is yes.…

Cool Things with Gravity Forms: Make a Quiz

We're back to explore the capabilities of the popular WordPress plugin Gravity Forms. As you may already know from my…

How to Get the Most Out of an Email Marketing Strategy

Nobody likes unsolicited messages. There’s a folder for spam on your email for a reason. If your business sends out…

Influencing Consumer Behaviors Through Webinars Held by Thought Leaders

When COVID-19 hit, webinars became the best socially distant option to replace live functions. It gave the face-to-face interactions that…