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Social Media

4 Tips for Marketing Your Business to Gen Z

Born between the late-1990s and the mid-2010s, Zoomers (aka the members of Gen Z) are known for being the first…

Instagram’s Latest Updates: Deepen Your Follower Connections

Given how visual the platform is, Instagram is a major asset to your social media marketing strategy. You have the…

Increase Brand Awareness with User-Generated Content

As a business owner, your goal is for your target audience to know your name. But given how many businesses…

Are Emojis a Good Tool for Business Communication?

When engaging with your audience online, you want to be personable. That isn’t to say that you have to act…

Prepare Your E-Commerce Store for Holiday Promotions

We are in the midst of the most wonderful time of the year. This is especially true for e-commerce businesses.…

12 Tips for Posting Social Media Stories

There is no better way to build brand loyalty than through storytelling. Every time you make a post on social…

What is Happening Right Now with Twitter?

The primary purpose of Twitter is to connect people. Through this platform, users are able to share their thoughts, learn…

Black Friday Marketing Ideas for Your Small Business

Despite the cost of products being slashed significantly, Black Friday is a big deal in the United States because it…

Best Halloween Marketing Ideas for Businesses

Although the idea of Halloween has changed in modern times, its origins date back several generations. In fact, the holiday…

The Guide to Using Social Media for Education

Social media isn’t just a space for you to show off the fun things going on in your life. It’s…