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PR/Advertising

Is Pop-Up Advertising the Right Move for Your Website?

Each type of advertising has its own strengths and weaknesses. Therefore, businesses need to be smart with their decisions on…

Up Your Social Proof Game by Having a Press Page on Your Website

Press releases are for sharing information with the public. After being pitched, they can be picked up by other outlets…

Business Strategy Tips for Back-to-School Digital Marketing Campaigns

It’s that time of year again… Summer is coming to a close, and school is about to pick back up.…

5 Great Ways to Earn High-Quality Backlinks

Backlinks are a major part of your linking strategy. These are links that come from other sites, essentially acting as…

What Features Clients Expect to See on Engineering Websites

As an engineering company, you want to come across as professional as possible from someone’s first interaction with you. Many…

Make Your Organization Go Viral with TikTok Marketing

When everyone was confined to their homes, trying to find something to do to pass the time, TikTok blew up.…

The E-Commerce Trends You Can Expect as We Move Through 2022

There has never been so much competition in the e-commerce space. This will continue to be the case for years…

Instagram Marketing: The Power of Visual Content

How did Instagram become the biggest photo-sharing platform around? Its rising popularity across age groups can be tied to the…

Secure More Sales by Using E-Commerce Affiliate Marketing

By using third-party publishers, otherwise known as affiliates, you can extend the reach of your e-commerce store. In this marketing…

What is PPC Advertising and How Do I Use It?

Pay-per-click (PPC) advertising is all about generating leads and increasing sales. It’s also dependent on relevance in order to build…