E-commerce Archives

The Challenges We Face in Online Marketing

by Jacqueline Sinex
Tuesday, October 6th, 2015

Over the years, I have learned a few things about websites – how to build them, how to manage them, how to promote them. And I have also observed the challenges we often come across when trying so hard to have a successful online presence. It really doesn’t matter what kind of business you are in […]

PayPal and Its Impending Changes to the IPN

by Phillip Smith
Thursday, September 17th, 2015

If you utilize PayPal for your ecommerce site, then you would have received an email detailing some upcoming changes with the PayPal system. What does this change mean for you?

How to Streamline Building Your First Online Store

by Jen Sayroo
Tuesday, June 23rd, 2015

Are you playing with the idea of taking your brick and mortar strictly online or adding the option of online shopping?

7 Ideas to Improve Conversion in Your Online Store

by Jacqueline Sinex
Wednesday, April 22nd, 2015

Establishing a solid shopping cart and web design is a start, but converting visitors into sales in an ongoing science.

Magento Web Developers Going Crazy With PayPal Changes

by Jacqueline Sinex
Friday, February 6th, 2015

There have been several changes with major payment providers, SSL security, and shopping cart upgrades over the last year, and even more recently. One significant change I noticed is that PayPal (which seems to be famous for changing its product offerings) updated its web design again and its PayPal Payments Standard product. This in turn […]

5 More Tips for the Ultimate Seasonal Website

by Jacqueline Sinex
Tuesday, October 14th, 2014

Continued from Part 1 of Tips for the Ultimate Seasonal Website Let’s have a little more fun with your website for the holiday shopping season. Here are five more ways that you can make simple changes in your web design or website content, some with only a few minutes of time. These changes will bring […]

Magento and Pro Stores Alternatives

by Jacqueline Sinex
Thursday, July 10th, 2014

eBay recently announced the discontinuation of two of its popular e-commerce software properties: Magento Go and Pro Stores. These services have been a popular resource for thousands of merchants to build a shopping cart-enabled website and sell their products online. With the phase-out, small business owners are forced to look for a new solution, an

Selling Services with a Long Buying Cycle on Websites

by Jacqueline Sinex
Tuesday, January 21st, 2014

Businesses that offer a service with a large ticket price or an emotional component often experience a longer buying cycle. By buying cycle, I mean that there is a customized consultation with the prospect, maybe a lengthy proposal, and in some cases the buyer is not immediately ready to sign the contract because additional preparation […]

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