E-commerce Category

What We Learned Developing LMS Driving School Websites

Written by Jacqueline Sinex

It may surprise some to learn that our agency has developed a unique expertise in the area of learning management systems (LMS). We have actually developed online courses for a variety of industries, but are particularly experts in driving school websites. These projects are far from a standard brochure web design. Here are some of […]

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Tips for E-Commerce Websites During the Summer Lull

Written by Ruth Hawk

If you feel as if the business you earn from your e-commerce website slows down in the summer, it’s not just your imagination. Sales can drop by up to 30 percent over the summer. However, all is not lost. While your summer sales may never be as vibrant as your Thanksgiving and Christmas profits, you can still encourage spending during July and August by implementing a few savvy techniques.

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Reasons to Future Proof Your E-Commerce Website

Written by Ruth Hawk

Your e-commerce website is your company’s lifeblood. Through it, you earn the sales, brand recognition, and customers you need to thrive as a business. And that means that you cannot be satisfied with simply creating a look that looks and works great today. Called future proofing a website, taking steps to ensure that your site continues to keep up is important. Here are just a few reasons to build a site that is prepared to wow visitors, not just now but over the long term.

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How to Optimize E-Commerce Website Product Pages for SEO

Written by Ruth Hawk

When you own an e-commerce website, your product pages are often the first place that people will come to when they visit your site. People tend to search for specific products rather than look for a home page or blog to land on when they want to purchase something. Making these product pages visible in the search results and appealing to visitors is, therefore, critical to getting your business in front of potential customers. When your product pages are search engine optimized, they are more likely to show up when people search for those specific products, which may mean more visitors and more conversions.

To that end, here are a few tips for creating e-commerce website product pages that are SEO ready.

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10 Checkout Tips for Improving Conversions on Your Custom E-Commerce Website

Written by Ruth Hawk

As the owner of an e-commerce website, you know how important the checkout process is, because it is the point at which the customer converts from merely being interested in your merchandise to actually committing to a sale. However, did you know that the checkout process is also one of the times that you are most likely to lose a sale? For example, shopping cart abandonment in the first quarter of 2017 was about 75 percent globally.
That is a staggering amount of potential business lost.

The key to cutting down on your abandonment rate and taking advantage of this potential business is to create a checkout process for your custom e-commerce website that caters to your customers’ needs and expectations.

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5 Web Development Trends to Look Out For in 2018

Written by Meredith Schraeder

Companies know that having an intuitive web design and proper programming will generate more user-friendly websites; however, it can be difficult for businesses to keep up with rapidly changing technology. It is important to be aware of trends in web development so that your company can stay competitive. In a world where almost every business […]

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