E-commerce Category
10 Checkout Tips for Improving Conversions on Your Custom E-Commerce Website
As the owner of an e-commerce website, you know how important the checkout process is, because it is the point at which the customer converts from merely being interested in your merchandise to actually committing to a sale. However, did you know that the checkout process is also one of the times that you are most likely to lose a sale? For example, shopping cart abandonment in the first quarter of 2017 was about 75 percent globally.
That is a staggering amount of potential business lost.
The key to cutting down on your abandonment rate and taking advantage of this potential business is to create a checkout process for your custom e-commerce website that caters to your customers’ needs and expectations.
Read more5 Web Development Trends to Look Out For in 2018
Companies know that having an intuitive web design and proper programming will generate more user-friendly websites; however, it can be difficult for businesses to keep up with rapidly changing technology. It is important to be aware of trends in web development so that your company can stay competitive. In a world where almost every business […]
Read moreBlack Friday/Cyber Monday 2017: What It Looked Like and What It Means for E-Commerce Websites
By any measure, Black Friday/Cyber Monday 2017 (Also known as BFCM, or simply Cyber Week), was a success. More items were purchased, more total sales were accrued, and profits grew more significantly than at any other point in the history of the week. Here is a look at some of the most important statistics and insights to be gained by e-commerce websites regarding BFCM.
Read moreHoliday Content Marketing Tips for E-Commerce Websites
Gearing up for the holiday season means more than just refreshing your web design and web development efforts (Although those are important as well). It also means injecting your content marketing strategy with material that is relevant, engaging, and designed to move shoppers along the holiday sales funnel. To that end, here are a few tips to help you create a compelling holiday content marketing strategy for your e-commerce website.
Read more5 Tips for Creating Effective Holiday Landing Pages
When it comes to holiday marketing, landing pages are an invaluable aspect of your e-commerce website. Not only do they serve as the place where visitors land after clicking on your email links, organic search results, and targeted holiday promotions, but they also serve as the first impression most of these visitors will have of your website.
As a result, your holiday landing pages must be designed to (1 Make a positive impression and (2 Drive conversions. While effective landing pages are important all year, there are a few steps you can take to strengthen those pages specifically for the holiday shopping season. What follows is a look at a few tips for sprucing up the messaging and web design of your holiday landing pages.
Read morePrepare for Black Friday/Cyber Monday with These Web Design Tips
The Black Friday/Cyber Monday weekend is hands down the most wonderful time of year for businesses. With Cyber Monday 2016 breaking e-commerce records in the United States, and literally billions of dollars worth of purchases up for grabs that weekend, it is vital that e-commerce websites be prepared to woo the increased numbers of website visitors they are going to have. From creating a great look to handling nitty gritty details like page load and web hosting issues, here are a few ways to prepare your web design for the upcoming Big Weekend.
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