E-commerce Archives

The Importance of Testimonials and Reviews on Your Website

by Jacqueline Sinex
Friday, July 5th, 2013

Testimonials should be an integral part of your website. If you are planning a new web design layout, plan to have a prime space for testimonials, ratings, and reviews. According to an eMarketing report in 2010, “Consumer reviews are significantly more trusted — nearly 12 times more — than descriptions that come from manufacturers…

What Merchants Want in E-Commerce

by Jacqueline Sinex
Wednesday, March 20th, 2013

Over the years, I have had a lot of conversations about e-commerce. Most of these conversations start out with a merchant (a business trying to sell something) expressing a desire to sell online, but having no grasp of where to start. They just know they want to sell products. So then we start talking about […]

4 More Ways to Build Trust in an E-Commerce Website

by Jacqueline Sinex
Sunday, December 2nd, 2012

In my blog 4 Ways to Convince People to Buy From Your Online Store, I touched on good web design, clear pricing, payment gateway seals, and testimonials. In this blog, I will share 4 more ways to strengthen your online store conversion. 1. Video. I briefly mentioned this in my earlier article. Video is a […]

4 Ways to Convince People to Buy From Your Online Store

by Jacqueline Sinex
Monday, November 26th, 2012

By now, we all know the Internet is not just a fad. The number of e-commerce websites grows every day. This means that even in a niche market, there is a chance that your competitors are also selling online. With this saturation, consumers are also often overwhelmed and concerned about issues like fraud or security. […]

To Pal or Not to Pal: Should I Use PayPal On My Website?

by Jacqueline Sinex
Monday, June 4th, 2012

First, let me just say there is not really one “PayPal” anymore. Over the years, PayPal has become the owner of many different types of solutions, so sometimes when a person says “PayPal” they mean the standard free account you can pay for small things with, and sometimes they mean one of the payment gateways […]

Compromising for E-Commerce: Order Request Forms

by Jacqueline Sinex
Thursday, January 19th, 2012

Not everyone is prepared for a large e-commerce website development project. Done right, a shopping cart-driven website can be rewarding for a business, but it is also an involved project and it requires some comfort with the idea of managing orders online. In other cases, a company may produce too many special order kinds of […]

E-Commerce: 4 Follow Up Marketing Tips

by Jacqueline Sinex
Saturday, October 15th, 2011

When you have an e-commerce site, you have ample opportunities to re-market to your customer base. Maybe you didn’t know it, but there are several of these opportunities right at your fingertips. 1. Product reminders. Some shopping carts come equipped with this feature, such as Zen Cart. After the checkout process is complete, the confirmation

E-Commerce: Getting Your Sales On

by Jacqueline Sinex
Tuesday, October 11th, 2011

So now your e-commerce website is done and launched. Congratulations! Oh, but wait a minute – you need orders? Yes, that’s right, the Internet is a beautiful thing, but it isn’t a leprechaun. You have to market your website to bring traffic to it, and you need to pay attention to certain things to convert […]

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