Digital Marketing Category

7 Tips for Creating Compelling Content for Marketing

by Ruth Hawk
Friday, September 22nd, 2017

Compelling content is critical to a successful content marketing campaign. Writing material that will interest and educate your audience will help you to position your company as one that can be trusted with their industry related questions, concerns, and business. Here are 7 tips to help you more easily create this kind of material for your content mark

Typing website content

Reasons to Repurpose Material for Your Content Marketing Campaigns

by Ruth Hawk
Monday, September 18th, 2017

The goal of content marketing is to produce an abundance of rich, relevant material with which to engage your target audiences. However, obtaining this material and achieving these goals does not mean creating something entirely new very time your editorial calendar calls for the release of content. Repurposing content can actually benefit your campaign

Repurposing web content

How to Capture Last Minute Holiday Sales on Your E-Commerce Website

by Ruth Hawk
Thursday, December 15th, 2016

The holiday shopping season is quickly coming to a close. Capture last-minute sales through your e-commerce website with a few smart techniques.

Why SEO Performance Guarantees are B.S.

by Jacqueline Sinex
Friday, December 9th, 2016

As SEO differs from paid advertising, there are many reasons why performance-based guarantees are difficult. Learn how to recognize a good SEO company and what they should be doing.

Woo the Search Engine

4 Ways to Create Effective Holiday SEO for your Custom E-Commerce Website

by Ruth Hawk
Friday, November 18th, 2016

The holidays provide a unique opportunity to boost sales for your e-commerce website. Here are a few ways to use SEO to capture more of those sales.

christmas and holiday website prep

Four Principles of Successful Content Marketing

by Ruth Hawk
Tuesday, October 18th, 2016

Content is at the heart of any marketing campaign. Unfortunately, it's also a little confusing.

creative content marketing team

The Things You Probably Didn’t Know You Need to Fix On Your Website

by Jacqueline Sinex
Thursday, October 6th, 2016

These are 5 common mistakes that are probably in your website and how to fix them.

Voice Search Optimization Tips

by Ruth Hawk
Tuesday, September 27th, 2016

There is a shift occurring in the method people use to conduct many of their online searches. How does mobile voice search effect your SEO strategy?