Content Marketing Archives

6 E-Commerce Copywriting Tips to Increase Conversions

by Megan Marshall
Tuesday, April 26th, 2022

Your online store is only as good as the words on the page. Even if you have a great web design and the best value out there, it doesn’t matter if you haven’t put much thought into the textual content. And if potential customers aren’t persuaded to buy your products, to put it simply, they […]

Ask an Austin Web Designer: What Features Should My Homepage Have?

by Megan Marshall
Friday, April 15th, 2022

Every website needs an effective homepage design. We live in a time where consumers can take a quick glance at a web page and know whether or not they will be interested. Their perception of this single web page will translate into their perception of your whole brand. This means that you have to capture […]

7 Key Ways to Grow Your YouTube Channel

by Megan Marshall
Thursday, February 17th, 2022

Since launching in 2005, YouTube has taken off tremendously. Today, it boasts itself as the second largest search engine, only next to Google. It’s home to explanatory and entertaining videos alike. And because of how important video marketing has become, more and more businesses are taking advantage of the platform. They are able to bring […]

Tips for Staying Organized in Your Social Media Management

by Megan Marshall
Thursday, February 10th, 2022

You have already determined which social media platforms are the best fit for your business, based on where your audience is located. Now, you have to stay organized with what you post, as well as when and where you post it. In the digital environment, things are constantly changing. Between staying on top of your […]

a person looks at social media on their phone

How to Use LinkedIn to Connect to Your Community

by Megan Marshall
Monday, January 31st, 2022

As the world’s largest professional network on the internet, LinkedIn aims to strengthen relationships and form new ones with those in your industry. It includes students who are seeking part-time jobs, fresh-faced small business owners, and the longtime CEOs of major enterprises. Each member is hoping to advance their career in some way. With your [&h

The Importance of Copyediting Your Website Content

by Megan Marshall
Thursday, January 27th, 2022

Once you have gotten all of the content integrated into your website, you need to edit it. The first stage will be reviewing the writing to see how cohesive and effective it is. Your business has a particular voice that needs to shine through, whether it’s playful or professional. Are you accurately delivering your brand […]

Cool Things with Gravity Forms: Make a Quiz

by Jacqueline Sinex
Wednesday, January 19th, 2022

We’re back to explore the capabilities of the popular WordPress plugin Gravity Forms. As you may already know from my past tutorials, Gravity Forms is one of my favorite tools to “nerd out” with. In this walk through, you will see how we can align the Quiz Add-On to create gamification-style content. Making Purposeful Quiz […]

Online Quiz theme - how to create a quiz

Why Am I Not Getting Good SEO Results?

by Megan Marshall
Monday, January 17th, 2022

You have been trying to optimize your content, but your website still isn’t showing up high enough in the search engine results pages (SERPs). Unfortunately, when you are competing with millions of websites, this can be quite a challenge to overcome. Upon typing the title of this blog post into Google, for example, you receive […]

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