Austin Web Design Archives

The Online Payment Low-Down

by Jacqueline Sinex
Monday, July 27th, 2009

So where in the world do you get started with accepting payments online? What about PayPal, and what about other credit card services? What’s the difference? There are many ways to equip your website with “e-commerce“. From sophisticated shopping carts to one-step order forms, thousands of businesses successfully make that step into the

Opting For A Professional

by Jacqueline Sinex
Thursday, July 2nd, 2009

Would you ever consider asking a friend to fly the airplane so you could get to your destination cheaper? What about a part-time student pilot? Unless you are a daredevil, I imagine you said no. This is a point I like to make when I hear that someone has decided to “save money” but having […]

Creating Your Own Media Advisory

by Rachael Pierce
Friday, June 26th, 2009

Media advisories are different from press releases, even though they often include some of the same information. As the name implies, it is an advisory to give the media a heads up on something that is coming in the future. Typically, it is sent out prior to the press release (typically a press release announces […]

Unexpected Surprises

by Rachael Pierce
Wednesday, June 17th, 2009

There was a pull at our office door earlier today. It was quickly followed by the peaking of a head through our window and me realizing there was a Domino’s delivery person at our front door. My mind was quickly perplexed. Typically I am the one who orders for our company luncheons, or I am […]

Quick Tip: Your Call to Action

by Rachael Pierce
Monday, June 15th, 2009

Never assume your customers know what you want them to do. You have to make it fool-proof for them. You have to spell it out for them – in black and white. Think about it like this: first, the customer reads your copy; then the customer does “X” task. X task is what you want […]

Putting Yourself Out There (P.S. Don’t Be Afraid)

by Rachael Pierce
Friday, June 12th, 2009

Sometimes you just have to put yourself out there! It’s that simple. We can’t walk around in a cocoon. We have to make ourselves available to our colleagues, customers, family, friends, and even strangers. You never know when you are going to meet someone – and when that someone is particularly important for you to […]

An Easy Traffic Boost: Contests

by Jacqueline Sinex
Monday, June 8th, 2009

If you are looking for a way to encourage people to visit (and revisit) your website, try an age-old marketing tool: a contest. Think of a simple give-away item that relates to your business – small items could be: a book by an industry author, a how-to publication that you wrote, a white paper, t-shirts, […]

Fashion Trends Your Business Can Actually Use

by Rachael Pierce
Thursday, May 14th, 2009

People are always trying to keep up with the latest trends. Whether it’s the latest trend in handbags or shoes, people are stopping to take notice and see what is emerging on the fashion scene. For all of the fashionistas out there, this post is for you. Let’s take our fashion sense and translate it […]

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