Austin Web Design Archives

Online Mascots

by Jacqueline Sinex
Wednesday, September 9th, 2009

As more of your competitors venture onto the Web, you may be searching for ways to stand out from the crowd. One way that companies are connecting with their audiences is through a “mascot”. Your mascot may be a completely fictional character illustration that represents your product or service. Many well-known organizations from Jack-in-the-

Choosing a CMS for Your Website

by Jacqueline Sinex
Wednesday, August 12th, 2009

A lot of folks crave the ability to self-manage their website. But, no two content management system applications are equal. When researching software with your web developer, these are some factors to consider: You need CMS software that runs efficiently and won’t bog down the server and site speed. You want an administrative interface that [&hell

Quick Tips: Interactive Media Frenzies

by Jacqueline Sinex
Monday, August 3rd, 2009

2009 is proving to be a turning point in the number of small business owners who have asked us about using audio and/or video media in their websites. But while awareness of these interactive mediums has grown, it isn’t always advisable to start plastering video and audio files all over your website. Remember to go […]

The Online Payment Low-Down

by Jacqueline Sinex
Monday, July 27th, 2009

So where in the world do you get started with accepting payments online? What about PayPal, and what about other credit card services? What’s the difference? There are many ways to equip your website with “e-commerce“. From sophisticated shopping carts to one-step order forms, thousands of businesses successfully make that step into the

Opting For A Professional

by Jacqueline Sinex
Thursday, July 2nd, 2009

Would you ever consider asking a friend to fly the airplane so you could get to your destination cheaper? What about a part-time student pilot? Unless you are a daredevil, I imagine you said no. This is a point I like to make when I hear that someone has decided to “save money” but having […]

Creating Your Own Media Advisory

by Rachael Pierce
Friday, June 26th, 2009

Media advisories are different from press releases, even though they often include some of the same information. As the name implies, it is an advisory to give the media a heads up on something that is coming in the future. Typically, it is sent out prior to the press release (typically a press release announces […]

Unexpected Surprises

by Rachael Pierce
Wednesday, June 17th, 2009

There was a pull at our office door earlier today. It was quickly followed by the peaking of a head through our window and me realizing there was a Domino’s delivery person at our front door. My mind was quickly perplexed. Typically I am the one who orders for our company luncheons, or I am […]

Quick Tip: Your Call to Action

by Rachael Pierce
Monday, June 15th, 2009

Never assume your customers know what you want them to do. You have to make it fool-proof for them. You have to spell it out for them – in black and white. Think about it like this: first, the customer reads your copy; then the customer does “X” task. X task is what you want […]

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