Web Development Category

Font Tips for More Appealing Web Development

by Ruth Hawk
Monday, May 21st, 2018

The devil may be in the details, but so is effective web development. You may naturally want to focus on the low hanging fruit of graphics and content, but there are many other design elements that, while smaller or more detailed, are equally important. One of these elements is the font you choose for your site. While you can select a standard Times New


5 Reasons to Hire a Professional Web Development Firm

by Ruth Hawk
Wednesday, January 31st, 2018

DIY website design and development is, on the surface, an appealing option, especially for small business owners operating with lean budgets. The thought of quickly creating and implementing a website for less than what you would spend on a professional web development firm might seem like an obvious solution. The truth, however, is that professional

Post-Holiday Web Design Tips that Can Help You Boost Sales

by Ruth Hawk
Thursday, December 28th, 2017

The post-holiday sales lull is infamous among retailers. The profitable buying frenzy of November and December turns into a very quiet few months as consumers recover from their holiday spending and stay indoors thanks to colder weather. Addressing the holiday lull across all of your marketing efforts is often the best approach to boosting sales between

Web design on laptop

How to Work Best with a Web Developer and Ensure the Success of Your Project

by Jacqueline Sinex
Wednesday, December 13th, 2017

If you really want to have a successful web design project, it is essential to build a good relationship with your web developer. Here are some tips that can help you when you are in the process of finding the right developer for your website needs.

Web Development Steps to Take to Prepare Your Website for Holiday Traffic Spikes

by Ruth Hawk
Wednesday, November 22nd, 2017

With Black Friday, Cyber Monday, and the entirety of the holiday shopping season on the horizon, now is the time for businesses to make sure that their web design and web development are sufficient to withstand the influx of traffic they are about to experience. With Black Friday and Cyber Monday crowds having taken down the websites of businesses as la

7 Tips for Creating Compelling Content for Marketing

by Ruth Hawk
Friday, September 22nd, 2017

Compelling content is critical to a successful content marketing campaign. Writing material that will interest and educate your audience will help you to position your company as one that can be trusted with their industry related questions, concerns, and business. Here are 7 tips to help you more easily create this kind of material for your content mark

Typing website content

Reasons to Repurpose Material for Your Content Marketing Campaigns

by Ruth Hawk
Monday, September 18th, 2017

The goal of content marketing is to produce an abundance of rich, relevant material with which to engage your target audiences. However, obtaining this material and achieving these goals does not mean creating something entirely new very time your editorial calendar calls for the release of content. Repurposing content can actually benefit your campaign

Repurposing web content

8 Tips for Building User Friendly Custom Web Applications

by Ruth Hawk
Monday, September 11th, 2017

Custom web applications can add functionality and interactivity to your website. For example, shopping carts can make checking out easier on your e-commerce website, while online courses allow people to learn and grow right on your website. However, if web applications are going to make certain tasks easier for your website visitors, they need to be desi

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