Posts Tagged Web Development

7 Tips for Creating Compelling Content

Written by Ruth Hawk

Compelling content is critical to a successful content marketing campaign. Writing material that will interest and educate your audience will help you to position your company as one that can be trusted with their industry related questions, concerns, and business. Here are 7 tips to help you more easily create this kind of material for your content marketing campaign.

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Reasons to Repurpose Material for Your Content Marketing Campaigns

Written by Ruth Hawk

The goal of content marketing is to produce an abundance of rich, relevant material with which to engage your target audiences. However, obtaining this material and achieving these goals does not mean creating something entirely new very time your editorial calendar calls for the release of content. Repurposing content can actually benefit your campaign in a number of ways.

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8 Tips for Building User Friendly Custom Web Applications

Written by Ruth Hawk

Custom web applications can add functionality and interactivity to your website. For example, shopping carts can make checking out easier on your e-commerce website, while online courses allow people to learn and grow right on your website. However, if web applications are going to make certain tasks easier for your website visitors, they need to be designed in a user friendly way. Here are 8 tips for building user friendliness into any custom web application.

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6 Ways to Direct Visitors’ Attention to Your Call to Action

Written by Ruth Hawk

Regardless of the type of conversions you hope to earn from your site, you greatly increase your chances of getting them if you include a visible call to action (CTA) on each web page. Much of this visibility comes from effective web design. Here are a few suggestions for adding the visual cues to your web design that will direct visitors’ attention to your CTA.

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Why You Should Design Your Website With Customers In Mind

Written by Lizzy Cederberg

Since its launch in September, the new Apple Maps App has come under fire from just about everyone. So much so that Apple CEO Tim Cook had to issue a formal apology about the failure of the new product. “We are extremely sorry for the frustration this has caused our customers and we are doing […]

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WEBii Shares Advice in Video Interview

Written by Ally Hugg

We recently welcomed a special guest to the WEBii office – who wanted to learn about the importance of custom web design and maintaining a professional website. Doug Keating, of Structural Environments came by to conduct a video interview with Jacqueline Sinex, Project Manager here at WEBii.

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