Posts Tagged Web Development

5 Reasons to Hire a Professional Web Development Firm

Written by Ruth Hawk

DIY website design and development is, on the surface, an appealing option, especially for small business owners operating with lean budgets. The thought of quickly creating and implementing a website for less than what you would spend on a professional web development firm might seem like an obvious solution.

The truth, however, is that professional web development offers significant advantages over DIY efforts. In fact, there are a number of reasons that hiring a professional web development firm makes more sense than trying to create a website on your own. Here are just a few of those reasons.

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Post-Holiday Web Design Tips that Can Help You Boost Sales

Written by Ruth Hawk

The post-holiday sales lull is infamous among retailers. The profitable buying frenzy of November and December turns into a very quiet few months as consumers recover from their holiday spending and stay indoors thanks to colder weather. Addressing the holiday lull across all of your marketing efforts is often the best approach to boosting sales between January and March. These efforts should include your web design, which can be used to promote new deals and encourage engagement with your brand even during the quietest time of the year.

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How to Work Best with a Web Developer and Ensure the Success of Your Project

Written by Jacqueline Sinex

If you really want to have a successful web design project, it is essential to build a good relationship with your web developer. Here are some tips that can help you when you are in the process of finding the right developer for your website needs.

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Web Development Steps to Take to Prepare Your Website for Holiday Traffic Spikes

Written by Ruth Hawk

With Black Friday, Cyber Monday, and the entirety of the holiday shopping season on the horizon, now is the time for businesses to make sure that their web design and web development are sufficient to withstand the influx
of traffic they are about to experience. With Black Friday and Cyber Monday crowds having taken down the websites of businesses as large as Best Buy and Wal Mart in the past, no one is immune to the potential slow downs and crashes that can occur if a website cannot handle the influx of traffic created by holiday shopping and holiday sales. Here are a few steps to take in the coming weeks to help you ensure that your website can handle any volume of traffic.

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7 Tips for Creating Compelling Content

Written by Ruth Hawk

Compelling content is critical to a successful content marketing campaign. Writing material that will interest and educate your audience will help you to position your company as one that can be trusted with their industry related questions, concerns, and business. Here are 7 tips to help you more easily create this kind of material for your content marketing campaign.

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Reasons to Repurpose Material for Your Content Marketing Campaigns

Written by Ruth Hawk

The goal of content marketing is to produce an abundance of rich, relevant material with which to engage your target audiences. However, obtaining this material and achieving these goals does not mean creating something entirely new very time your editorial calendar calls for the release of content. Repurposing content can actually benefit your campaign in a number of ways.

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