Internet Marketing Archives

WEBii Shares Advice in Video Interview

by Ally Hugg
Thursday, March 31st, 2011

We recently welcomed a special guest to the WEBii office - who wanted to learn about the importance of custom web design and maintaining a professional website. Doug Keating, of Structural Environments came by to conduct a video interview with Jacqueline Sinex, Project Manager here at WEBii.

Tap into New Resources: Press on Your Website

by Rachael Pierce
Wednesday, April 22nd, 2009

Every business needs a media/press kit (the two names are interchangeable). Your media kit is a go-to guide for others to learn about your business. It should be enticing and informative. It should provide viewers with a good snapshot of your company, and make them want to learn more about your company, products, and services. […]

Reinforcing Your Brand

by Rachael Pierce
Wednesday, April 15th, 2009

You always hear the term “brand” and “branding,” but have you figured out how that translates to your company? You might think your brand is strong but you should consider giving it a good critique to see if it’s living up to the expectations you have for it. Your brand is compromised of many elements […]

Personalized Messages Make All the Difference

by Rachael Pierce
Thursday, March 26th, 2009

Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something handwritten from you, rather than a sterile, cold (and maybe generic) email. It seems simple and it seems like it wouldn’t make that big of a difference, but believe me, it does. Think about how […]

Online Newsrooms

by Jacqueline Sinex
Monday, March 23rd, 2009

Yet another example of how to use your website as a communications platform, rather than just a marketing tool: a newsroom. More commonly seen in websites for mid-size and large corporations, a newsroom serves many purposes. From a PR standpoint, it fortifies messages you have already spread to the public. From a marketing aspect, it […]

Wacky Wednesday in the PR House: Series 1, Part 4: Creating an Effective PR Plan

by Rachael Pierce
Wednesday, March 11th, 2009

Like all good things in life, even this series must come to an end. The good news? Wacky Wednesday in the PR House will be coming at you with fresh topics next week (and every Wednesday after that). This week is a busy week and we are covering the last six elements of an effective […]

How To Turn a Photo From Color into Black and White For Free in 1 Minute

by Bobby Martinez
Thursday, March 5th, 2009

Update: Since the creation of this article, Picnik has closed. Easy, just use Photoshop, right? Sure, that would be the easiest way. However, Adobe Photoshop can cost anywhere upwards of a thousand dollars, so this isn’t something that just anyone can use. Most likely, you would have to be at a company, or a school, […]

Represent Quality: Using Fine Photography

by Jacqueline Sinex
Monday, March 2nd, 2009

When it comes time to provide photos of your product or service for a website, don’t make the mistake of skimping on quality. A poor, low-resolution, fuzzy photograph can kill the presentation of your business. If you are trying to convey to your prospects that you offer a high-quality product that is of value, your […]

Internet Marketing Category