Posts Tagged Internet Marketing

Reinforcing Your Brand

Written by Rachael Pierce

You always hear the term “brand” and “branding,” but have you figured out how that translates to your company? You might think your brand is strong but you should consider giving it a good critique to see if its living up to the expectations you have for it. Your brand is compromised of many elements […]

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Personalized Messages Make All the Difference

Written by Rachael Pierce

Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something handwritten from you, rather than a sterile, cold (and maybe generic) emails. It seems simple and it seems like it wouldn’t make that big of a difference, but believe me it does. Think about how […]

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Online Newsrooms

Written by Jacqueline Sinex

Yet another example of how to use your web site as a communications platform, rather than just a marketing tool: a newsroom. More commonly seen in websites for mid-size and large corporations, a newsroom serves many purposes. From a PR stand point, it fortifies messages you have already spread to the public. From a Marketing […]

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Wacky Wednesday in the PR House: Series 1, Part 4: Creating an Effective PR Plan

Written by Rachael Pierce

Like all good things in life, even this series must come to an end. The good news? Wacky Wednesday in the PR House will be coming at you with fresh topics next week (and every Wednesday after that). This week is a busy week and we are covering the last six elements of an effective […]

Posted in : Austin Web Design
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How To: Turn a Photo From Color into Black and White For Free in 1 Minute.

Written by Bobby Martinez

Easy, just use Photoshop, right? Sure, that would be the easiest way. However, Adobe Photoshop can cost anywhere upwards of a thousand dollars, so this isn’t something that just anyone can use. Most likely, you would have to be at a company, or a school, or have amassed a golden empire not unlike the master […]

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Represent Quality: Using Fine Photography

Written by Jacqueline Sinex

When it comes time to provide photos of your product or service for a website, don’t make the mistake of skimping on quality.  A poor, low resolution, fuzzy photograph can kill the presentation of your business.  If you are trying to convey to your prospects that you offer a high-quality product that is of value, […]

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