Posts Tagged Internet Marketing

The 4 Qualities that Define Relevant Content

Written by Ruth Hawk

The term “relevant” gets thrown around quite frequently in discussions about website content. However, the term itself is a bit generic. What, for example, makes for relevant content? While the specific form that relevancy takes depends on your business and your target audience, there are four qualities that are present in all effective content marketing material.

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Dos and Don’ts of Search Engine Marketing

Written by Ruth Hawk

If you are seeking to maximize your online presence, search engine marketing can serve as a valuable companion to your search engine optimization efforts.

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How to Deal With Negative Yelp Reviews

Written by Alan Safai

Bad reviews never feel good. They also never look good, especially for a small business. A one-star review on websites such as Yelp can be the deal-breaker for a potential customer. They are repellants for many, and even a single one-star review can put doubt in a person’s mind when they are considering you for […]

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5 Ways Your Business Website Can Be Better Today

Written by Lizzy Cederberg

A business website should above all be informative and easy for visitors to understand. It needs to have a homepage, an about page, a contact page, and some pages that explain specific services or products. Many business websites end there, but adding a few other features and pages can take your site from good to […]

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E-commerce: Getting Your Sales On

Written by Jacqueline Sinex

So now your e-commerce website is done and launched.  Congratulations! Oh, but wait a minute – you need orders? Yes, that’s right, the Internet is a beautiful thing, but it isn’t a leprechaun.  You have to market your website to bring traffic to it, and you need to pay attention to certain things to convert […]

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WEBii Shares Advice in Video Interview

Written by Ally Hugg

We recently welcomed a special guest to the WEBii office – who wanted to learn about the importance of custom web design and maintaining a professional website. Doug Keating, of Structural Environments came by to conduct a video interview with Jacqueline Sinex, Project Manager here at WEBii.

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