Posts Tagged Internet Marketing

4 Search Engine Optimization Benefits of Featured Snippets

Written by Ruth Hawk

Appearing above all of the organic search results, and therefore labeled “position zero” for search engine optimization purposes, the featured snippet pulls concise and organized information from one of the search results (usually one of the top 5 results) and displays it in a box just underneath the sponsored ads. As a result, capturing the featured snippet spot in the SERPs can be an SEO coup. But why is that the case, and why should you spend time and effort creating content that Google might find suitable for inclusion in this SERP feature? Here are just a few reasons.

Read more

Holiday Content Marketing Tips for E-Commerce Websites

Written by Ruth Hawk

Gearing up for the holiday season means more than just refreshing your web design and web development efforts (Although those are important as well). It also means injecting your content marketing strategy with material that is relevant, engaging, and designed to move shoppers along the holiday sales funnel. To that end, here are a few tips to help you create a compelling holiday content marketing strategy for your e-commerce website.

Read more

7 Tips for Creating Compelling Content

Written by Ruth Hawk

Compelling content is critical to a successful content marketing campaign. Writing material that will interest and educate your audience will help you to position your company as one that can be trusted with their industry related questions, concerns, and business. Here are 7 tips to help you more easily create this kind of material for your content marketing campaign.

Read more

The 4 Qualities that Define Relevant Content

Written by Ruth Hawk

The term “relevant” gets thrown around quite frequently in discussions about website content. However, the term itself is a bit generic. What, for example, makes for relevant content? While the specific form that relevancy takes depends on your business and your target audience, there are four qualities that are present in all effective content marketing material.

Read more

Dos and Don’ts of Search Engine Marketing

Written by Ruth Hawk

If you are seeking to maximize your online presence, search engine marketing can serve as a valuable companion to your search engine optimization efforts.

Read more

How to Deal With Negative Yelp Reviews

Written by Alan Safai

Bad reviews never feel good. They also never look good, especially for a small business. A one-star review on websites such as Yelp can be the deal-breaker for a potential customer. They are repellants for many, and even a single one-star review can put doubt in a person’s mind when they are considering you for […]

Read more

5 Ways Your Business Website Can Be Better Today

Written by Lizzy Cederberg

A business website should above all be informative and easy for visitors to understand. It needs to have a homepage, an about page, a contact page, and some pages that explain specific services or products. Many business websites end there, but adding a few other features and pages can take your site from good to […]

Read more

E-commerce: Getting Your Sales On

Written by Jacqueline Sinex

So now your e-commerce website is done and launched.  Congratulations! Oh, but wait a minute – you need orders? Yes, that’s right, the Internet is a beautiful thing, but it isn’t a leprechaun.  You have to market your website to bring traffic to it, and you need to pay attention to certain things to convert […]

Read more