Posts Tagged digital marketing

Online Marketing Myths, Debunked

Written by Ruth Hawk

Online marketing, also known as digital marketing, is a potentially lucrative approach for many businesses. With billions of dollars ($453 billion, to be exact) in online sales up for grabs every year, and with the ever increasing prevalence of mobile devices, it only makes sense for businesses to direct their marketing efforts toward the digital sphere. To help you take a more effective and profitable approach to online marketing, here are a few myths, and the truth behind them.

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4 Digital Marketing Trends to Watch for in 2018

Written by Phillip Smith

If you are looking to stay ahead of your competitors, it is important to prepare for and anticipate any upcoming trends that may change the digital marketing landscape. Luckily for you, we have done some research that might help you in your quest for better digital marketing in the year 2018.

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Search Engine Optimization Trends for 2018

Written by Ruth Hawk

If there is one constant in the world of search engine optimization, it is the fact that trends and best practices are always changing. Fueled by adjustments to Google’s algorithms, by user behavior, and by technological advancement, these changes mean that any business trying to improve its visibility in the search results needs to constantly be reevaluating their strategies. As we enter 2018, it is becoming clear that this type of flexibility will continue to be an important factor in running successful SEO campaigns. Users are rapidly changing how they approach Internet searches, while changes to Google’s approach to SERPs and expectations regarding user experience mean new opportunities for businesses.

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