Web Site Maintenance Archives

An Easy Traffic Boost: Contests

by Jacqueline Sinex
Monday, June 8th, 2009

If you are looking for a way to encourage people to visit (and revisit) your website, try an age-old marketing tool: a contest. Think of a simple give-away item that relates to your business – small items could be: a book by an industry author, a how-to publication that you wrote, a white paper, t-shirts, […]

Fashion Trends Your Business Can Actually Use

by Rachael Pierce
Thursday, May 14th, 2009

People are always trying to keep up with the latest trends. Whether it’s the latest trend in handbags or shoes, people are stopping to take notice and see what is emerging on the fashion scene. For all of the fashionistas out there, this post is for you. Let’s take our fashion sense and translate it […]

Quick Tip: Multiple Domain Names

by Jacqueline Sinex
Monday, May 11th, 2009

Having trouble deciding on a particular domain name to represent your business? Keep in mind that you do not have to decide on just one – you can have more than one domain name pointing to the same website presence. Your primary domain is usually the one that you use to advertise on business cards […]

Are Meta Tags Important?

by Jacqueline Sinex
Monday, April 27th, 2009

A lot of website owners hear the term “meta tag” at some point and aren’t really sure what it is. Then they start to panic and wonder if their website designer included this. This topic can be rather extensive, so I will just cover some brief points. Firstly, there are many types of meta tags. […]

Personalized Messages Make All the Difference

by Rachael Pierce
Thursday, March 26th, 2009

Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something handwritten from you, rather than a sterile, cold (and maybe generic) email. It seems simple and it seems like it wouldn’t make that big of a difference, but believe me, it does. Think about how […]

Online Newsrooms

by Jacqueline Sinex
Monday, March 23rd, 2009

Yet another example of how to use your website as a communications platform, rather than just a marketing tool: a newsroom. More commonly seen in websites for mid-size and large corporations, a newsroom serves many purposes. From a PR standpoint, it fortifies messages you have already spread to the public. From a marketing aspect, it […]

How the Web Fuels Efficiency

by Jacqueline Sinex
Monday, March 16th, 2009

While your site is always a marketing tool, it is also a resource that will improve the efficiency of your internal operations. One good example of this is online registration documents. This is perfect for medical practices and consulting firms. Consider This Include PDF versions of all of your standard new customer documents on the […]

Common Web Terms You May Have Missed

by Bryan Lokey
Tuesday, January 27th, 2009

The internet is full of terms that can seem quite confusing. Many sites use terms and abbreviations that they expect a person to know without even giving them a brief overview of what the terms mean. Even when you search for the definitions of these terms some of the information you find can read like […]

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