Web Site Maintenance Archives

Image Alt Tags

by Bryan Lokey
Wednesday, January 20th, 2010

Do the images on your website have alt tags? If they do, are the alt tags something like abc123.jpg? A very basic yet helpful search-friendly design practice is to include alt and title tags in each of your graphics to better describe what they are. This tells visual impairment devices what those pictures are, and […]

Google Says Buh-Bye to Meta Keywords

by Jacqueline Sinex
Tuesday, September 22nd, 2009

Have you heard? After years of speculation, it’s official: Google’s Matt Cutts stated that Google’s indexing formula ignores the ‘keywords’ meta tag. What does this mean? The meta keywords tag does nothing for your position on Google. However, they are still used by many other search engines and directories, so don’t b

Choosing a CMS for Your Website

by Jacqueline Sinex
Wednesday, August 12th, 2009

A lot of folks crave the ability to self-manage their website. But, no two content management system applications are equal. When researching software with your web developer, these are some factors to consider: You need CMS software that runs efficiently and won’t bog down the server and site speed. You want an administrative interface that [&hell

An Easy Traffic Boost: Contests

by Jacqueline Sinex
Monday, June 8th, 2009

If you are looking for a way to encourage people to visit (and revisit) your website, try an age-old marketing tool: a contest. Think of a simple give-away item that relates to your business – small items could be: a book by an industry author, a how-to publication that you wrote, a white paper, t-shirts, […]

Fashion Trends Your Business Can Actually Use

by Rachael Pierce
Thursday, May 14th, 2009

People are always trying to keep up with the latest trends. Whether it’s the latest trend in handbags or shoes, people are stopping to take notice and see what is emerging on the fashion scene. For all of the fashionistas out there, this post is for you. Let’s take our fashion sense and translate it […]

Quick Tip: Multiple Domain Names

by Jacqueline Sinex
Monday, May 11th, 2009

Having trouble deciding on a particular domain name to represent your business? Keep in mind that you do not have to decide on just one – you can have more than one domain name pointing to the same website presence. Your primary domain is usually the one that you use to advertise on business cards […]

Are Meta Tags Important?

by Jacqueline Sinex
Monday, April 27th, 2009

A lot of website owners hear the term “meta tag” at some point and aren’t really sure what it is. Then they start to panic and wonder if their website designer included this. This topic can be rather extensive, so I will just cover some brief points. Firstly, there are many types of meta tags. […]

Personalized Messages Make All the Difference

by Rachael Pierce
Thursday, March 26th, 2009

Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something handwritten from you, rather than a sterile, cold (and maybe generic) email. It seems simple and it seems like it wouldn’t make that big of a difference, but believe me, it does. Think about how […]

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