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Marketing

Stuck in a Rut? Topic Selection Made Easy

Many of us are trying to get as much content out to our customers, colleagues, networking partners, (and many others)…

Fonts for the Web

Suppose you have spent a good deal of time and money working on your company branding, and your business logo…

Knowing Your Target Audience is Paramount

Everyone wants to make the most out of their marketing efforts. You are most likely spending money, and hoping for…

5 Techniques to Drive Traffic

Internet marketing has quickly become overrun with people willing to give suggestions. The methods they suggest run the gambit from…

Identity Legacy

We live in a visual world saturated with symbolism. A walk down the street brings us the sight of billboards,…

What Internet Marketing Has the Best ROI?

Update: Angie's List has since been renamed Angi, and Google Adwords has since been renamed Google Ads. This question is…

E-Learning: Out of the Classroom and Onto the Web

Does your company offer courses for professional certifications that require students to spend several hours in a classroom every year?…

Quick Tip: Your Digital Business Card

How do you sign your outgoing email? Does that signature reflect the image you want to be projected for your…

Make Your Website a Touchpoint

Many marketing experts will advise you to have multiple touchpoints for your customers and prospects some way to contact those…

Stop, Drop, and Roll Your Website Into Shape: Key Mistakes to Avoid

Trim down your homepage. Your homepage should draw people into your site and make them want to see more. It…