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Marketing

Reinforcing Your Brand

You always hear the term "brand" and "branding," but have you figured out how that translates to your company? You…

Don’t Let Your Marketing Be Fooled

This morning, I got bit by the April Fool's bug... clocks got set ahead, and I thought I was late.…

Interaction is Not an Option

The proliferation of social networking throughout the internet has led to a sharp increase in social marketing. Whether this marketing…

Personalized Messages Make All the Difference

Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something…

Online Newsrooms

Yet another example of how to use your website as a communications platform, rather than just a marketing tool: a…

Knowing What Your Customers Think is a Good Thing

Now more than ever it is important to have happy customers. Happy customers usually remain customers and are often more…

Wacky Wednesday in the PR House: Series 1, Part 3: Creating an Effective PR Plan

Wacky Wednesday is in full swing and ready to pick up right where we left off last week with the…

Wacky Wednesday in the PR House: Series 1, Part 2: Creating an Effective PR Plan

Happy Wednesday, folks! Wacky Wednesday in the PR House is back for Part 2 of our first series. In case…

Create a Homepage That Sells

Simple is good, but beware of oversimplifying. A homepage needs to be more than just one picture of your product…

Easy Internet Marketing Part 1: Online Forums

Even the most unusual hobbies have community websites dedicated to connecting people with similar interests. Do some quick searching and…